Avgoulakia Iseti Yokuthengisa ngu-Antonia Skaraki

Uyilo olubizwa ngokuba yi-Avgoulakia Iseti Yokuthengisa olwenziwe ngu-Antonia Skaraki ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IntsimbiIgrafiki· 2021

Avgoulakia Iseti Yokuthengisa

ngu Antonia Skaraki

Umxhasi: Zouras Farm

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Igrafiki

15,316

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#94660

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Avgoulakia Iseti Yokuthengisa

Yintoni eyeza kuqala: inkukhu okanye iqanda? Loyo ngumbuzo wokuqala odla ngokuphendulwa, kodwa kule meko kwakukho nomnye umbuzo. Xa ufuna ukungcamla imveliso yakudala ngendlela engalindelekanga neyahlukileyo, uyidinga ntoni? Ewe, kuqala konke, unikezelo olungalindelekanga olunokugqama. Yiloo nto ebifuneka idalelwe uphawu lwe-Avgoulakia, ngomxholo wokudala onokudlulisela ubukodwa bophawu ngendlela yanamhlanje, eyahlukileyo neyomdlalo.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Avgoulakia Iseti Yokuthengisa ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Avgoulakia Iseti Yokuthengisa iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Avgoulakia Iseti Yokuthengisa iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: When you want to taste a classic product in an unexpected way, you need an unexpected presentation. That is what had to be created for Avgoulakia, through a creative concept that could convey the uniqueness of the brand in a modern, different and playful way.
Imilinganiselo nePakishini: kit: paper, 479 x 1157 (mm)
Iithegi: Avgoulakia, Sales kit, Design, Storytelling, Visual Communication
Ubuchwepheshe Bokuvelisa: Paper. Environmentally friendly.
Umngeni Woyilo: Creating an original Sales Kit that would stand out and make the difference. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
Uphando: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou
Inkuthazo: Struggling with sales enablement? If so, you need to build out a clear and inclusive sales tool kit. Stories are impactful when used in a business context. But only if they are used strategically. In a sea of ads and kits, a well crafted story can be a game changer for companies.
Ubude Beprojekthi: The project began in 2018 and finished in 2019 in Athens, Greece.
Ukuhamba Komsebenzi: Which came first: the chicken or the egg? In this sales kit, the chickens definitely steal the show! Enchanted by the power of stories, a visual narrative about chickens with interesting and unusual qualities was created. There is Captain Mahe for free range eggs, Madame Coco for bio eggs and Miss Nelly for barn laid eggs. That’s their story. A story about some heroines and creators that decided to play outside the box! A story about eggs, aka a commodity product, which became a totally unexpected, playful and branded experience.
Amalungu Eqela: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou
Amagunya Emifanekiso: A.S. Advertising, 2019