Debes Intervenir Iṣẹ́ Àkọ́kọ́: Póòsítà Ààbò láti ọwọ́ Eduardo Walles jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2020 Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
IrinÀwòrán· 2020
Debes Intervenir Iṣẹ́ Àkọ́kọ́: Póòsítà Ààbò
látọ̀wọ́ Eduardo Walles
Oníbàárà: tApp
Aṣẹ́gun Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #101449Àpẹrẹ Náà
Nípa Debes Intervenir Iṣẹ́ Àkọ́kọ́: Póòsítà Ààbò
Ọ̀rọ̀ Ìwé: Debes Intervenir jẹ́ ìpolongo póòsítà ààbò ibi-iṣẹ́ tí a ṣe fún ilé-iṣẹ́ ilé-iṣẹ́ àṣelọ́po. Àwọn póòsítà náà ṣàfihàn ọ̀nà tí ó tọ́ àti ọ̀nà tí kò tọ́ láti lo àwọn irinṣẹ́ àti àwọn ohun-àmúlò. Ọ̀kọ̀ọ̀kan àwòrán fojú sí ìsáájú kété kí ìjàmbá tó ṣẹlẹ̀. A lo ọ̀nà àwòrán apanilẹ́rìn-ín (comic) láti kọ́ ìbáṣepọ̀ ọ̀rẹ́ àti kedere pẹ̀lú àwọn òṣìṣẹ́. Ẹ̀dá kan tí a yà ni ó ń darí àwọn òṣìṣẹ́ nípasẹ̀ gbogbo ọ̀rọ̀ tí a fẹ́ jáde. A yàwòrán náà pẹ̀lú àwọn irinṣẹ́ àwòrán fékítọ̀ọ̀rì (vector) láti dá ojú-ìlà tí ó dàbí ti ẹ̀dá àti tí kò le, lẹ́yìn náà, a fi àwọ̀ àti ìṣètò rẹ̀ ṣe pẹ̀lú ohun-èlò ìtúnṣe àwòrán (image editing software). A tẹ ọ̀kọ̀ọ̀kan póòsítà sórí sitiráyìnì (styrene), tí ìwọ̀n rẹ̀ jẹ́ 900 sí 600 mílíméètà.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Irin A' Design Award
Debes Intervenir Iṣẹ́ Àkọ́kọ́: Póòsítà Ààbò jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Debes Intervenir Iṣẹ́ Àkọ́kọ́: Póòsítà Ààbò yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Debes Intervenir Iṣẹ́ Àkọ́kọ́: Póòsítà Ààbò nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Debes Intervenir is the result effort to take care of all the staff,
regardless of range in the work areas. In this campaign, the tApp team seek to represent the correct and incorrect use of tools and facilities, underlining as an axis the key moment when something is about to go very wrong. The comic style turned out to be the approach channel towards the workers to generate a friendly, peaceful and pleasant bond. - Ìwọ̀n àti Àpò
- Styrene 900 mm X 600 mm. Depth. 50
- Àwọn Àkọlé
- Workers, Plants, Companies, Communication, Security, Colorful, Artwork, Agency, Strategy, internal, design, illustration, comic, poster
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- For this project the tApp team decided to use the illustration tools that has Animate, because they needed a quality of organic, loose stroke and at the same time vectorized, for the graphic style they were looking for. For this reason tApp had to leave out to Illustrator software. In the end for composition, adjustment, color, masks, assembly and output they worked in Photoshop.
- Ìpèníjà Àpèsè
- tApp knew from the beginning that the idea of the comic would be the channel for the message, but to find the style, the character design as well as the different possibilities were delaying them. There were many selection rounds, first the internal ones as a team, and then those of the client. The way to polish every detail on characters was long and excessive in the amount of changes, since they always found new things to contribute.
- Ìwádìí
- For the realization of this project the tApp team review and rely on many references about comics, bullet handling, textual language, colors and the design of characters; since these are the main thread of a narrative and it is in them in whom instruction falls on how actions should be performed in a work area, which is it the main theme of the campaign. They also analyze the way on how messages can be direct without hindering persuasion and learning and as tie them with the graphic part to finally close the message.
- Ìmísí
- The comic style of the campaign is a resource that, due to its visual nature, allows an opening to reasoning much easier to digest, as well as a direct and logical understanding for the receiver without waiting for a scolding or opinion even when the message is.
tApp decided to used the colorful and exciting path of the comic world to generate empathy and engagement with the collaborators in the workplace. - Àkókò Iṣẹ́ Àkànṣe
- The project started in September 2016 and finished in November 2016 in CDMX.
- Ìlànà Ìṣiṣẹ́
- The comic phenomenon has always been a factor that invites to read and reason the messages described under this visual style. The idea of integrating a graphic character that guides plant workers under the facade of an illustration it turned out to be a more direct link and understandable to the receiver.
- Àwọn Ìwé-ẹ̀rí Ohun-Ìmọ̀
- None, everything was created form scratch.
- Àwọn Ọmọ Ẹgbẹ́
- Creative Director: Rodrigo Romandia
Art Director: Eduardo Walles - Ìfọwọ́sí Àwòrán
- None, everything was created form scratch.
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