Culture to Technology Identity Pósítà láti ọwọ́ Lei Wang jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2025 Àmì-ẹ̀yẹ Pílátínọ́mù A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
Pílátínọ́mùÀwòrán· 2025
Culture to Technology Identity Pósítà
látọ̀wọ́ Lei Wang
Oníbàárà: Hefei High Tech Digital Technology Co., LTD.
Aṣẹ́gun Àmì-ẹ̀yẹ Pílátínọ́mù A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #172335Àpẹrẹ Náà
Nípa Culture to Technology Identity Pósítà
Àṣà sí Ìdánimọ̀ Ìmọ̀-ẹ̀rọ jẹ́ pósítà tí a ṣe àgbékalẹ̀ rẹ̀ fún ìfihàn nínú àwọn àpótí ìmọ́lẹ̀ ibùdókọ̀ bọ́ọ̀sì. Ní apá òkè, àmì ìkọ̀wé Ṣáínà fún Anhui ni a fi àwọn ìlà àwòkọ́ṣe alátijọ́ ti ilé-kíkọ́ Huizhou yíká, èyí tí ó ń rántí ìtàn àti àṣà agbègbè náà. Àmì ìkọ̀wé náà ń yípadà díẹ̀díẹ̀ sí ọ̀nà iná-ẹ̀rọ (circuit), tí ó sì parí pẹ̀lú àwọn àmì ìkọ̀wé Ṣáínà mẹ́rin fún Hefei High Tech. Pósítà náà jẹ́ sẹ̀ntímítà 60 ní ìbú àti 90 ní gígùn. Àwọn àwọ̀ búlúù aláfẹ̀mìíràn (gradient) ni a tẹ̀ pẹ̀lú ọ̀nà ìtẹ̀wé àwọ̀ pàtàkì (spot color overprinting), a sì fi ọ̀ṣọ́ UV agbègbè (local UV varnish) bo àwọn ìlà iná-ẹ̀rọ náà fún ipa gbígbéga.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Pílátínọ́mù A' Design Award
Culture to Technology Identity Pósítà jẹ́ olùborí Àmì-ẹ̀yẹ Pílátínọ́mù A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó jẹ́ àrà ọ̀tọ̀ nítòótọ́, tó dára tó sì lọ́lá. Àwọn olùborí Pílátínọ́mù jẹ́ ìyanu ẹ̀dá, ẹ̀rí ààlà ìmọ̀ ẹ̀dá ọgbọ́n orí, wọ́n sì ń fi ìjáfáfá àti ọgbọ́n àìlẹ́gbẹ́ àwọn olùṣàwòṣe wọn hàn. A retí pé àwọn àwòṣe wọ̀nyí yóò jẹ́ àwọn iṣẹ́ tó lókìkí jùlọ tó ń ṣàlàyé ẹwà àkókò, tó ń ṣe àfikún sí ìlera àwùjọ tí wọ́n sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Culture to Technology Identity Pósítà ń fi ìpele ìjáfáfá tó kọjá ààlà hàn, ó sì ń sọ ayé di ibi tó dára jù láìsí iyèméjì nípasẹ̀ àwọn ànímọ́ rẹ̀ tó ṣàǹfààní tó sì ṣeyebíye. Culture to Technology Identity Pósítà jẹ́ iṣẹ́ tó borí Àmì-ẹ̀yẹ Pílátínọ́mù A' Design Award tó ń jí ìfẹ́ inú, tó ń fún ní ìmísí, tó ń mú láyọ̀ tó sì ń bí ayọ̀ ńlá.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- In the upper section, the Chinese character for Anhui is framed by the classic contours of Huizhou architecture, underlying the profound historical and cultural legacy. This character gradually transforms into a circuit, symbolizing technological advancement, culminating in the four Chinese characters for Hefei High Tech. This progression illustrates the shift from cultural imagery to technological representation, forming the visual centerpiece of the entire composition.
- Ìwọ̀n àti Àpò
- 60X90cm
- Àwọn Àkọlé
- Anhui, Hui Style Architecture, Traditional Culture, Hefei High Tech Zone, Technology, Innovation, History, Future, Convergence
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The design features high precision drawings at 300dpi. For the bus stop light box, the dimensions are set at 60×90cm, reserving a 3mm bleed and crease for die cutting. The gradient blues utilize spot color overprinting, while circuit lines are enhanced with UV local varnish to create a 3D effect. The production process rigorously ensures color calibration and alignment accuracy to fulfill the requirements for long-term outdoor display.
- Ìpèníjà Àpèsè
- Creating a seamless transition between the traditional profiles of Huizhou architecture and modern circuit designs poses a significant challenge for designers. This requires a command in proportion, structural arrangement, and color application. The background features a gradient of blue tones, capturing the essence of Jiangnan, where Huizhou culture thrives, and symbolizing a forward looking perspective filled with endless possibilities in science and technology.
- Ìwádìí
- In recent years, Anhui has leveraged scientific and technological innovation to drive new quality productivity, achieving remarkable results in sectors such as NEVs, intelligent manufacturing, quantum information, and green energy. This focus on innovation has established science and technology as a new hallmark for Anhui. The Hefei High Tech Zone stands at the forefront of this wave of technological advancement in the region.
- Ìmísí
- The advancement of the Hefei High Tech Zone, which facilitates the transition of. Anhui Province from a culturally rich region to a hub of science and innovation, serves as the central theme of this poster. As the capital of Anhui Province, Hefei boasts a rich heritage of Huizhou culture, where traditional Huizhou architecture seamlessly merges with modern technology and innovation, as if it were starting a dialogue that bridges the past and the future, and painting a vibrant scene at their intersection.
- Àkókò Iṣẹ́ Àkànṣe
- The project commenced in Hefei in February 2025 and wrapped up in March 2025, with its application in various scenarios commencing the same month.
- Ìlànà Ìṣiṣẹ́
- The layout design adheres to the principles of simplicity, emphasizing unity and purity. Coupled with the gradient blues that permeate the entire image, it fosters an aesthetic appeal with an oriental influence. The dynamic flow of the circuit lines enhances the visual guidance, encouraging viewers to follow the designated path and delivering an engaging reading experience.
- Àwọn Ìwé-ẹ̀rí Ohun-Ìmọ̀
- Hefei High Tech Digital Technology Co., LTD.
- Àwọn Ọmọ Ẹgbẹ́
- Creative Director: Ji Chao
Design Director: Xu Ning
Designers: Jin Lei, Wang Lei
Copywriting planning: Zhou Jiaxiang - Ìfọwọ́sí Àwòrán
- Hefei High Tech Digital Technology Co., LTD.
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