Jie Yi Couture Idamọ Ami-Iyasọtọ láti ọwọ́ Yiwen Tu jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2021 Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
IrinÀwòrán· 2021
Jie Yi Couture Idamọ Ami-Iyasọtọ
látọ̀wọ́ Yiwen Tu
Oníbàárà: Jie Yi Couture Studio
Aṣẹ́gun Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #109125Àpẹrẹ Náà
Nípa Jie Yi Couture Idamọ Ami-Iyasọtọ
Jie Yi Couture jẹ́ idamọ ami-iyasọtọ tí a ṣẹ̀dá fún ilé-iṣẹ́ aṣọ-atọ́ka gíga kan ní Shanghai. Ọ̀rọ̀ Ṣáínà náà Jie túmọ̀ sí láti yanjú àti láti tú ká, nígbà tí Yi túmọ̀ sí ọ̀kan, ìṣọ̀kan àti ìdọ́gba. A kọ́ ààmì náà pẹ̀lú ọ̀nà ìkọ̀wé Ṣáínà, tí apá kan àwọn lẹ́tà náà sì ti fi àwọn àmì ti mánnẹ́kìn àti gọ́nrán rọ́pò. Àwọn àwòrán ìṣàpẹẹrẹ ṣíṣe àpẹẹrẹ aṣọ ni wọ́n fi ṣe ẹ̀yà àwòrán pàtàkì, tí àwọn ìlà, àwọn àkópọ̀ àti àwọn àkọsílẹ̀ wọn sì ṣẹ̀dá àpẹẹrẹ pípéye. A lo idamọ náà sí àpò-ọjà tí a fi ọ̀pọ̀lọpọ̀ ìwọ̀n ṣe. Àpẹrẹ náà fi ọgbọ́n-ọwọ́ àti iṣẹ́ ìránṣọ ìdàpọ̀-àkànṣe hàn.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Irin A' Design Award
Jie Yi Couture Idamọ Ami-Iyasọtọ jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Jie Yi Couture Idamọ Ami-Iyasọtọ yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Jie Yi Couture Idamọ Ami-Iyasọtọ nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Jie Yi Couture is a start-up company in Shanghai. While the character ‘Jie’ means to solve and to deconstruct in Chinese, ‘Yi’ means one which is also referred to as unity and consistency.
Jie Yi is faced with fierce competition in Shanghai. What helps Jie Yi stand out from its competitors will be its strategy of providing semi-custom design service and its spirit of inheriting Chinese traditional skills. Therefore, the branding aims to convey a sense of craftsmanship and entry-lux - Ìwọ̀n àti Àpò
- The packaging shown is offered in a variety of sizes and iterations based on the product.
- Àwọn Àkọlé
- Branding and Marketing, Research, Visual Identity System, Pattern-making, Tailoring, Traditional Skills inheritance
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Chinese Typography, Pattern-making
- Ìpèníjà Àpèsè
- The business is located in Shanghai and targeting people from the casual-business market aging from 25-50. Jie Yi was facing fierce competition when it launched its first line. To stand out from the numerous competitors, Jie Yi built its strategy of creating an entry-lux experience and providing semi-customization service. This strategy helped the brand appeal to a younger group of customers who were looking for more affordable, high-quality products.
- Ìwádìí
- To learn the brand's products and business operation, the designer Yiwen Tu took many field trips to the studio and studied pattern-making and draping that were part of the production process. In the process, Yiwen discovered the beauty of the pattern-making sketch and turned it into the primary visual element. Yiwen also worked closely with the clients on brand & market research and design decision making. The immersive research experience, along with the cooperation, helped the designer set the brand strategy and visual tone in an efficient manner.
- Ìmísí
- Jie Yi's studio reveals the brand personality and provides inspiration for the design. There lies the esthetic in the arrangement of the space and the relationship between the lines in the pattern-making drawings. Yiwen was inspired to turn the sketch of pattern-making into the primary elements of the visual system as the sketch is a symbol of craftsmanship, ingenuity, and unique.
- Àkókò Iṣẹ́ Àkànṣe
- The project started in August 2018 in Shanghai and finished in January 2020 in New York.
- Ìlànà Ìṣiṣẹ́
- Based on the research and what was learned from the communication with the client, the designer decided to use Chinese typography to create the logo. The designer Yiwen replaced part of radicals with symbols of mannequin and scissors. People can easily recognize the brand's name and learn about the company's business from the logo.
As each pattern-making sketch is explicitly designed for the client, it becomes a symbol of unique, precision, and fine craftsmanship. The lines, curves, and notes form a pattern that is beautiful and elaborate. Therefore, it is integrated into the visual system as the primary element. - Àwọn Ọmọ Ẹgbẹ́
- Independent
- Ìfọwọ́sí Àwòrán
- Yiwen Tu, 2020
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