Jiangmen Culture and Tourism Àmì Àpẹẹrẹ àti Ìdánimọ̀ Ami-Òwò láti ọwọ́ EUCA Culture and Communications Co. Ltd. jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2021 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
IdẹÀwòrán· 2021
Jiangmen Culture and Tourism Àmì Àpẹẹrẹ àti Ìdánimọ̀ Ami-Òwò
látọ̀wọ́ EUCA Culture and Communications Co. Ltd.
Oníbàárà: Jiangmen culture, tourism, radio, television and Sports Bureau
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #109973Àpẹrẹ Náà
Nípa Jiangmen Culture and Tourism Àmì Àpẹẹrẹ àti Ìdánimọ̀ Ami-Òwò
Jiangmen Culture and Tourism jẹ́ àmì àti ìdánimọ̀ ami-òwò tí a ṣẹ̀dá fún ẹ̀ka àṣà àti ìrìnàjò ti Jiangmen, ìlú kan tó wà ní Ìpínlẹ̀ Guangdong ní gúúsù China. Àmì náà mú ìmísí láti inú ohun kíkọ Ṣáínà ìbílẹ̀ tí à ń pè ní Men, tí ó túmọ̀ sí ẹnu-ọ̀nà, àti láti inú ìtòlẹ́sẹẹsẹ ilé-ẹnu-ọ̀nà ìrántí. Àwọn ẹ̀yà tí a fà yọ láti inú ìrísí ìlú, iṣẹ́-ọnà ilé, ogún àṣà, ilẹ̀ àyíká àti àwọn ohun ọ̀gbìn Jiangmen ni a ṣàkópọ̀ mọ́ inú ìrísí ẹnu-ọ̀nà náà. Wúrà aláìdán fi hàn ìlú kan tí ó lọ́rọ̀ síbẹ̀ tí ó jẹ́ onírẹ̀lẹ̀. A ṣe àgbékalẹ̀ ìtọ́sọ́nà ìdánimọ̀ ami-òwò kan láti ṣètìlẹ́yìn fún lílo tí ó bára-mu ní gbogbo ìgbà.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
Jiangmen Culture and Tourism Àmì Àpẹẹrẹ àti Ìdánimọ̀ Ami-Òwò jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Jiangmen Culture and Tourism Àmì Àpẹẹrẹ àti Ìdánimọ̀ Ami-Òwò yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Jiangmen Culture and Tourism Àmì Àpẹẹrẹ àti Ìdánimọ̀ Ami-Òwò ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- The logo inspired by a traditional Chinese Character Men which means gate. The shape of logo integrated with features of the Character and the structure of memorial archway.
The logo incorporates elements which extracted from cityscape, architecture, cultural heritage, landscape and plants of Jiangmen. Matte gold is chosen to imply the city is plentiful but low-profile. - Àwọn Àkọlé
- Branding, City, Culture and tourism, Logo design, Visual system
- Ìpèníjà Àpèsè
- Jiangmen is a city with long and complicated history. It contains 4 counties and 3 districts. The special requirement for this project is to show the highlights of these 4 counties and 3 districts equally and adequately. Through in-depth study on culture and history of Jiangmen, we form the current design that can place numerous elements.
- Ìwádìí
- This project began with a comprehensive research both quantitative and qualitative. Multiple methods were employed including desk research, internet survey, on-site investigation, interview, group discussions and seminars. The result shows Jiangmen lack of recognition and the characteristics and unique culture and tourism assets of Jiangmen has little awareness as tourist destination. Based on this result we developed our creative idea: to show abundant scenery of Jiangmen in one logo that shaped as gate.
- Ìmísí
- Jiangmen is a city in Guangdong Province in southern China. The city is considered as hometown of most overseas Chinese. It is because a large amount of overseas Chinese is originated from Jiangmen. They brought Memorial Archways, a traditional arch structured Chinese architectural which can be found in many entrances of villages in China, to many countries. Memorial Archway becomes symbol of Chinatown now. For the purpose of attract overseas Chinese to visit Jiangmen, the local government initiated this project and requested a new brand logo for its culture and tourism section.
- Àkókò Iṣẹ́ Àkànṣe
- June 2019 – April 2020, Shanghai, China
- Ìlànà Ìṣiṣẹ́
- To communicate the visual identity with target audience, an official logo launch event was hold and an advertising video was published via omni channel communication. To build a consistent brand visual identity and its application, a brand identity guideline was provided and a training session was conducted. Various applications of brand identity were demonstrated, such as stationary, digital media, printed materials, etc. Application of logo in infrastructure of Jiangmen, local products were also listed in the guideline.
- Àwọn Ọmọ Ẹgbẹ́
- Ellain Li, Di Tang, Grace Xu, Mingwei Zhou
- Ìfọwọ́sí Àwòrán
- Ellain Li, Grace Xu， Di Tang
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