Lazarus Effekt Àwọn Àwòrán Ìpolongo láti ọwọ́ Lara Wilkin jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2021 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
IdẹÀwòrán· 2021
Lazarus Effekt Àwọn Àwòrán Ìpolongo
látọ̀wọ́ Lara Wilkin
Oníbàárà: Lara Wilkin
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #111279Àpẹrẹ Náà
Nípa Lazarus Effekt Àwọn Àwòrán Ìpolongo
Lazarus Effekt jẹ́ àkójọ àwọn àwòrán ìpolongo tí a ṣẹ̀dá fún ìpolongo ìmọ̀ àgbélébùú-media nípa Ipa Lasaru. Ipa Lasaru, ọ̀rọ̀ tí onímọ̀ nípa àwọn ohun àyeraye (paleontologist) David Jablonski dá sílẹ̀, ṣàpèjúwe àtúnwáṣáwárí ẹ̀dá alààyè kan tí a ti gbà pé ó ti sọnù tàbí tí ó ti parun. Àwọn àwòrán náà fi àwọn ewéko àti ẹranko tí a tún rí hàn. A yà ẹ̀dá kọ̀ọ̀kan gẹ́gẹ́ bí àwòrán fekítọ dúdú-àti-funfun, tí ó sì kún fún kúlẹ̀kúlẹ̀, tí yóò jẹ́ kí àwọn olùwòran lè ṣàwárí síwájú sí i pẹ̀lú ìwòran gígùn. Àwọn àtẹ̀jáde ńlá náà ṣiṣẹ́ gẹ́gẹ́ bí kọ́kọ́rọ́ ìríran tí ó so àwọn póòsítà, ìwé pẹlẹbẹ, àsíá àti àwọn àwòrán ìsọfúnni pọ̀.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
Lazarus Effekt Àwọn Àwòrán Ìpolongo jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Lazarus Effekt Àwọn Àwòrán Ìpolongo yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Lazarus Effekt Àwọn Àwòrán Ìpolongo ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- The development of The Lazarus Effect is based on the theme of the Lazarus-Effect, as coined by paleontologist David Jablonski. This pertains to the unintentional rediscovery (by accident, through expedition or through relocation projects) of a previously lost or considered extinct form of life.
The project is a multimedia awareness campaign using black and white vector illustrations of representatives from flora and fauna that are currently subject to the Lazarus-Effect.
The illustration of the German Lazarusse should act as the visual key of the campaign and unite all components.
The large prints attract attention, you can't overlook them.
The black and white vector style combines the different media parts of the campaign.
At the tall buildings they look admonishingly at the viewer.
They were considered extinct by humans and returned as symbol of warning. - Ìwọ̀n àti Àpò
- main illustration 32000 mm / 23428 mm
- Àwọn Àkọlé
- Lazarus Effect, education, social graphics, natural sciences, mass extinction, extinction, animal welfare
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- Drawn layout and adobe illustrator vectors
- Ìpèníjà Àpèsè
- The hardest part was it to visually compress the complex topic of the Lazarus-Effect into a social education campaign and to transport the informations on a interesting way. All parts build on each other and the main illustration and the printed media are such a part of a big construction with guerrilla marketing, social media and online marketing, exhibition concepts (museum and pop-up-exhibition) and merchandise products with a charitable shop in favor of species protection. It was difficult to read into the specialist knowledge of anthropological, biological and paleontological.
The black and white style in detail and the rich contrasted illustrations are the best way of visualization and communication for this serious topic. - Ìwádìí
- Research with anthropological, biological and paleontological literature, as well as support of various natural history museums. The design is rich in detail. They illustrations are drawn as vector graphics in black and white and thus fits in well as a eye-catcher in the colorful city. The graphics are structured in such a way that the viewer can discover more and more. The main Lazarus illustration with all campaign Lazarusse has a very oversize-format and invites to look for the details. The Topics are compressed and build on on each other.
The animals look admonishingly at the viewer.
The hashtag takes the user to the social media and the Lazarus homepage. - Ìmísí
- The Lazarus effect is a largely neglected and largely unknown topic.
The results were concluded through the findings of an educational cross-media social campaign, consisting of print media in the form of campaign posters / flyers / banners and information graphics, the development and the planned establishment of the brand HashtagLazarusEffekt, social media marketing and merchandising products of the brand, a supporting web concept, as well as guerrilla marketing strategies. - Àkókò Iṣẹ́ Àkànṣe
- The project startet in may 2020.
Other parts of the Lazarus Effect campaign:
https://competition.adesignaward.com/viewdesign.php?ID=111223
https://competition.adesignaward.com/viewdesign.php?ID=111428 - Ìlànà Ìṣiṣẹ́
- The illustration of the german Lazarusse are develop to accompany and introduce the Lazarus Effect campaign.
- Àwọn Ọmọ Ẹgbẹ́
- Lara Wilkin
- Ìfọwọ́sí Àwòrán
- Lara Wilkin
Oníṣọwọ́
Ṣàwárí Ju Designers.org Lọ
Ṣàwárí àwọn ọjà, iṣẹ́ àti àǹfààní láti ọ̀dọ̀ àwọn alábàáṣe ìpolówó wa.
Díẹ̀ Síi Láti Ṣàwárí
Àwọn Àpẹrẹ Tó Jọra
Ṣàwárí àwọn àpẹrẹ mìíràn tó gba àmì ẹ̀yẹ nínú ẹ̀ka kan náà, tí a yàn nípasẹ̀ ìyege.
