Pupstar Primary Function: Ìdámọ̀ Àmì Iṣòwò láti ọwọ́ Haolai Francis Zhou jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2021 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
FàdákàÀwòrán· 2021
Pupstar Primary Function: Ìdámọ̀ Àmì Iṣòwò
látọ̀wọ́ Haolai Francis Zhou
Oníbàárà: H. Design Studio
Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #114266Àpẹrẹ Náà
Nípa Pupstar Primary Function: Ìdámọ̀ Àmì Iṣòwò
Pupstar jẹ́ ìdámọ̀ àmì iṣòwò tí a ṣẹ̀dá fún ilé-iṣẹ́ ìmọ̀-ẹ̀rọ ìdámọ̀-ipò àti ẹ̀rọ olùtọpasẹ̀ ohun-ọ̀sìn GPS rẹ̀. Àmì-àpẹẹrẹ náà pa àwọn àpẹẹrẹ ìṣẹ̀dá tí ó rọrùn tí a fà láti ẹsẹ̀ ẹranko, ojú ajá, àmì-ìtọ́ka àwòrán-ilẹ̀, àti ọfà ìtọ́sọ́nà pọ̀. Àmì náà so àwọn ohun-ọ̀sìn àti ìdámọ̀-ipò pọ̀ nínú àmì kan tí ó dá mọ̀. Àwọn àwọ̀ tuntun tí ó ń dán fún ìdámọ̀ náà ní ìhùwàsí ọ̀rẹ́ àti agbára. Àwọn káàdì iṣòwò, ìwé-ìpolongo, àti àwọn ohun-èlò-ìkọ̀wé mìíràn ni a tẹ̀ sórí bébà tí a tún lò tí ó ní ìwé fẹ́lẹ́fẹ́lẹ́ àti tí kò ń dán. A ń lo ètò ìríran náà déédéé káàkiri gbogbo àwọn pẹpẹ dígítà, pẹ̀lú èròngbà láti ran àwọn olówó lọ́wọ́ láti yẹra fún pípàdánù àwọn ohun-ọ̀sìn wọn.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award
Pupstar Primary Function: Ìdámọ̀ Àmì Iṣòwò jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Pupstar Primary Function: Ìdámọ̀ Àmì Iṣòwò yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Pupstar Primary Function: Ìdámọ̀ Àmì Iṣòwò jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Pupstar is a positioning technology company. The new brand design is for pre-launching its new product, Pupstar GPS Pet Tracker. The design presents the relationship between animals and positioning by using iconic graphics from the logo in a dynamic way. The fresh and pop colors convey technical support from products and passionate visual language to call attention and help people to never lose their pets. The consistent visual system works through all digital platforms as well.
- Ìwọ̀n àti Àpò
- The aspect ratio of the logo is 1:1. The specs of the Business card is 90mm x 55mm. The size of the brand story flyer is 210mm x 297mm.
The specs of the Pet Tracker product is 1.4 in x 2.5 in x 0.5 in. The weight is 0.9 oz. The stationery was printed on textured matte recycled stock paper. - Àwọn Àkọlé
- Visual Identity, Logo, Branding, Stationary, Illustration, Product Design, Web Design
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- Exploring and creating simple iconic graphics to develop a logo both from pet and positioning, especially the visual look of animal paw, dog face, map pin, navigation arrow, and so on. The brand logo and stationery were printed on a textured matte recycled stock paper. The logo is presented by OLED light technology in product design so that the OLED light enhanced the legibility and visuality of the GPS tracker wearing on pets.
- Ìpèníjà Àpèsè
- For the logo design, the biggest challenge part is the process of creating a graphic that conveys the relationship between pets and positioning. The whole visual language needs to present a friendly feeling based on product design, and also it has to show passion and impress to catch people's attention to avoid losing their pets.
- Ìwádìí
- The research process focuses entirely on the subject matter. Building up an intriguing storytelling helps us to get more inspirations on creating the brand visual system. Using SurveyMonkey to collect data about how many people used pet tracker for their pets, and other surveys for brand competitors. Collecting stories especially from people who had the experience of losing their pets without using GPS Tracker products. Also, doing research and collecting competitor's logos and Pet-related brands' logos is important for making a unique and identifiable logo design on market. Finally, keep doing more sketches and drawing is the essential process to develop graphics for visual system until reaching the simple and meaningful designs.
- Ìmísí
- Getting inspired and researched by people who had the experience of losing their pets. There are limit product options to prevent pet loss and protection on market. Deeply exploring the relationship and building connection between animals and positioning become the core message of the visual language, especially for logo design. The logo design exploration process focused on creating a simple and recognizable symbolic graphic to represent both pet and positioning, and also the design was aimed to evoke pet owners to realize the relationship and functionality of products.
- Àkókò Iṣẹ́ Àkànṣe
- The project started in July 2020 in San Francisco and finished in December 2020 in San Francisco, and was published and promoted via online digital marketing in December 2020.
- Ìlànà Ìṣiṣẹ́
- The design creates a passionate visual experience for catching people's attention on this new product that could provide significant support for their pet lives. Also, the design helps marketing sales by making good communication and visual connection between pets and positioning services.
- Àwọn Ọmọ Ẹgbẹ́
- Brand Design: Haolai Francis Zhou
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