System Ètò Ìdámọ̀ Àmì Ọjà láti ọwọ́ Plus X jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2021 Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
IrinÀwòrán· 2021
System Ètò Ìdámọ̀ Àmì Ọjà
látọ̀wọ́ Plus X
Oníbàárà: System
Aṣẹ́gun Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #119749Àpẹrẹ Náà
Nípa System Ètò Ìdámọ̀ Àmì Ọjà
Ọ̀rọ̀ Ìwé: Eto jẹ́ àpẹẹrẹ ìdámọ̀ àmì ọjà tí a ṣẹ̀dá fún ilé iṣẹ́ aṣọ tí ń sìn àwọn ènìyàn ti gbogbo abo. Ìdámọ̀ náà dá lórí èrò ibi ìpamọ́ ìwà, tí a ṣàpèjúwe gẹ́gẹ́ bí ibi tí ń tọ́jú àwọn ìwà fún ọ̀pọ̀lọpọ̀ àkókò tí ó ré kọjá ara-àṣà. Módù kan tí a ṣẹ̀dá nípa pípín square kan sí méjì dúró fún ìwà kan, àti pé ọ̀pọ̀lọpọ̀ módù pọ̀ ń fi ibi ìpamọ́ náà hàn. Módù náà ni a lò sórí àwọn ìpolówó ọjà, àwọn àmì, àwọn àmì-ọjà àti ìdì. Àmì ọjà náà ni a tẹ̀ pẹ̀lú funfun foil press, àti pé àmì náà ni a ṣe pẹ̀lú ọgbọ́n láti fi hàn ìwà onípẹ̀kun. Èdè òye ni a pa mọ́ ní àìléwu àti mímọ́.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Irin A' Design Award
System Ètò Ìdámọ̀ Àmì Ọjà jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé System Ètò Ìdámọ̀ Àmì Ọjà yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún System Ètò Ìdámọ̀ Àmì Ọjà nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- System covers all genders, and it aims to make anyone stand out no matter what clothes they wear. Thus, we intend to make this design as neutral and as clean as the air as possible. In addition, a module indicating Attitude is applied to all contacts where System meets its customers, such as advertisements, tags, and packing materials, to firmly create System's visual identity.
- Ìwọ̀n àti Àpò
- Package
System's logo is printed on the package, including its tag and labels, with a white foil press for a refined look, and the symbol is tooled for a subtle and luxurious feeling. - Àwọn Àkọlé
- Advanced, Last Detail, Balanced, Neutral, Essential, Refined
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- 1. Brand Value Platform
The core value of System is defined as “Spirit Chic.”
2. Visual Identity and Brand Design Element Development
SYSTEM is not just a brand that sells clothes but a brand that helps people live with a better attitude every moment of their life.
We draw the design concept of “Attitude Archive,” meaning “a place of storing all attitudes.”
3. Brand Experience Design
With the concept, logos, colors, typefaces, and key visuals are set and used in the right place to provide SYSTEM’s unique brand experiences. - Ìpèníjà Àpèsè
- System is not a brand that makes clothes targeting a specific class, but a brand that produces clothes fitting all TPO. Thus, it was difficult to clearly define its identity. We had tough situations before defining its design concept, called “ATTITUDE ARCHIVE.” However, after we found the definition, all processes were smoothly conducted based on the fixed concept.
- Ìwádìí
- Interviews with System members were conducted. They said they did not just make clothes but imagined the mind and attitude of consumers and manufactured clothes while even considering the size of a needle and the thickness of a thread. Through the interviews, we got a hint of the design concept, Attitude Archive. In addition, we found that the fashion market tended to build a minimal and highly utilized identity in consideration of the mobile environment through a survey of competitors in the same industry. We intend to apply the situation to a new identity of System.
- Ìmísí
- System is a clothing brand made to fit a wide spectrum of people’s daily lives with the help of the brand's careful considerations. We define System as “a place storing attitudes responding to various moments beyond style” and create a design concept called “Attitude Archive.” Based on one module, meaning one moment and one attitude, various modules express Attitude Archive.
- Àkókò Iṣẹ́ Àkànṣe
- This project proceeded for 8 months in Seoul, South Korea.
- Ìlànà Ìṣiṣẹ́
- Modules in the form of dividing squares in half are highly used in all touchpoints, including tags, labels, and advertisements. In addition, one module indicates “Attitude,” but if multiple modules are attached, a new meaning, “Attitude Archive,” can be delivered so that it is good to expand the meaning.
- Àwọn Ọmọ Ẹgbẹ́
- Creative Director: Myungsup Shin
BX Strategist: Jangsoon Choi
BX Strategist: Bohyun Kook
BX Design: Wonsik Joo
BX Design: Sungeun Lee
BX Design: Sieun Baek
PX Photographer: Keunhee Cha
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