Quix Idamọ Ọ̀nà: Idamọ Àmì Ọjà láti ọwọ́ Anja Zambelli Colak jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2021 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
FàdákàÀwòrán· 2021
Quix Idamọ Ọ̀nà: Idamọ Àmì Ọjà
látọ̀wọ́ Anja Zambelli Colak
Oníbàárà: Zambelli Brand Design
Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #120357Àpẹrẹ Náà
Nípa Quix Idamọ Ọ̀nà: Idamọ Àmì Ọjà
Quix jẹ́ idamọ àmì ọjà fún àwọn ẹ̀rọ ìtajà tí ń pín ọ̀nà fúnra-ẹni tí wọ́n ń pèsè ohun mímu gbígbóná àti tútù pẹ̀lú ìpanu. Idamọ náà ń lo àwọn àwọ̀, ìsọ̀tẹ́, àti ìrísí tí a fà láti inú àṣà ìṣẹ̀dálẹ̀ Itali, tí ń bọ̀wọ̀ fún sáà wúrà ti apẹ̀rẹ̀ Itali. Ìfẹ́nifẹ́rí ti ìgbà àtijọ́ díẹ̀ ń rán wa létí àwọn ọdún Dolce Vita ó sì ń ru àṣà kọfí Itali sókè. Àwọn ago kọfí àti ìpolówó ni a tẹ̀ jáde ní àwọn àwọ̀ CMYK pẹ̀lú ìmọ̀-ẹ̀rọ offset, nígbà tí a fi àwọn bébà tí a tẹ̀ jáde fi àmì ọjà sí àwọn ẹ̀rọ ìtajà. Apẹ̀rẹ̀ náà ń yí ìsinmi kọfí kíákíá padà di ìrírí ìríran tí ó dákẹ́ jẹ́ẹ́.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award
Quix Idamọ Ọ̀nà: Idamọ Àmì Ọjà jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Quix Idamọ Ọ̀nà: Idamọ Àmì Ọjà yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Quix Idamọ Ọ̀nà: Idamọ Àmì Ọjà jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Quix’s design was created by choosing colors, textures, and forms from Italian culture that pay homage to the golden age of Italian design and the giants that defined it. The design nods to the Dolce Vita years with a slightly vintage appeal that transports the consumer to a more relaxed space. This design is unique because it was able to capture the essence of Italian aesthetics and implement them on a smaller scale - vending machines.
- Ìwọ̀n àti Àpò
- To go coffee cup small: 46x60 mm To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
- Àwọn Àkọlé
- Branding, Coffee, vending machine, QSR, quick service, Italian, Italian design, Italian aesthetics
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- Coffee cups and posters were printed using CMYK colour and offset technology. Vending machines are branded using printed foils.
- Ìpèníjà Àpèsè
- Challenges faced included a market oversaturated with coffee products, quality not being a competitive advantage in vending machine products, limited physical thus limited space to communicate brand experience. Due to the low price point, brand packaging and collaterals needed to be designed keeping in mind a low budget and the design needed to appeal to a wide range of consumers – from university students (Gen Z) to blue-collar workers (Boomer) and office staff (Millennials).
- Ìwádìí
- Workshops were conducted to set up a brand strategy. The objective was to define brand essence and philosophy, expected brand experience, brand personality and character definition, brand target groups, and market positioning. The personality defined – Quix is an elegant, clever friend and assistant inspired by Italian aesthetics. Thorough research of the history of Italian graphic design was conducted before concept development. Design prototyping tested the identity at every brand touchpoint.
- Ìmísí
- Italians are unparalleled at coffee drinking and nurturing coffee culture. Quix was inspired by the juxtaposition of this languid Italian coffee culture and grabbing a quick cup of coffee. The design weaves Italian values into its visual identity with colors and textures that pay homage to the golden age of Italian design. Its vintage appeal evokes Italian charm with the aroma of premium coffee - because despite the fast pace, find time to take a break and enjoy life. Dolce vita.
- Àkókò Iṣẹ́ Àkànṣe
- The project started in January 2020 and finished in August 2020 in Rijeka, Croatia.
- Ìlànà Ìṣiṣẹ́
- Quix are quality self-service vending machines that provide hot and cold drinks and snack meals, with guaranteed product quality, in an attractive form. As the consumer approaches to purchase a cup of coffee, Quix immediately creates a unique visual experience in the space where the vending machine is installed. Unlike typical vending machines, the design is an integral part of the experience and immediately transports the consumer to a different time and place evoking Italian coffee culture.
Oníṣọwọ́
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