R Gate Emblem Ìdánimọ̀ Ilé-iṣẹ́ láti ọwọ́ Riiid Inc. jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2021 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
FàdákàÀwòrán· 2021
R Gate Emblem Ìdánimọ̀ Ilé-iṣẹ́
látọ̀wọ́ Riiid Inc.
Oníbàárà: Riiid Inc.
Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #120723Àpẹrẹ Náà
Nípa R Gate Emblem Ìdánimọ̀ Ilé-iṣẹ́
Àmì R Gate jẹ́ àpẹrẹ ìdánimọ̀ ilé-iṣẹ́ tí a ṣẹ̀dá fún ilé-iṣẹ́ ìmọ̀-ẹ̀rọ ẹ̀kọ́ kan. Àmì náà dá lórí àwòrán ihò kọ́kọ́rọ́. Àpẹrẹ funfun tí ó ṣófo ti lẹ́tà R wà nínú onígun mẹ́rin aláwọ̀ búlúù jíjìn, ó sì ṣe àkópọ̀ ẹnu-ọ̀nà kan. Ẹnu-ọ̀nà náà jẹ́ àpẹẹrẹ ojú-ìwòye fún ilẹ̀kùn tí ó ṣí ayé ẹ̀kọ́ sílẹ̀ tí ó sì ń pín ìrírí ìkẹ́kọ̀ọ́ tuntun kalẹ̀. Àwọ̀ búlúù òkun jíjìn ni àwọ̀ pàtàkì. Lẹ́tà R náà tún ń ṣiṣẹ́ gẹ́gẹ́ bí ẹ̀ka ìwọ̀n ìpìlẹ̀ fún àwòrán-ìkọ̀wé tí ó bá a mu ní ìwúwo méjì. A ń lo ètò ìdánimọ̀ náà sórí àwọn ohun èlò orí-ayélujára àti àìsí-orí-ayélujára.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award
R Gate Emblem Ìdánimọ̀ Ilé-iṣẹ́ jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé R Gate Emblem Ìdánimọ̀ Ilé-iṣẹ́ yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. R Gate Emblem Ìdánimọ̀ Ilé-iṣẹ́ jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- An emblem was created using a keyhole motif. The negative white shape of R in a deep blue square creates R gate. R gate is a visual metaphor of a bridge portal for any students to open the unknown world of education. It is also a symbolic pathway to share Riiid’s Deep Learning based AI technology and new educational experiences with the world. Deep Ocean Blue is the primary color that highlights Riiid’s pioneer spirit in the field of AI Ed like a daring diver explores the unknown area of the deep ocean.
- Ìwọ̀n àti Àpò
- The ratio of the R gate emblem is 1to 1 ratio. The letter ‘R’ from the logo was used as a base measuring unit. Riiid cube typeface was developed based on the ratio of R. Typeface has two types, Extra Bold and Bold. Transforming from Extra Bold to Bold fonts symbolized portrays Riiid is defining real-world solutions in this important yet undefined field of education.
- Àwọn Àkọlé
- AI, AI Ed, Education, Branding, CI
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- With image digitalization programs such as Figma, Illustrator, Photoshop, designers developed a new corporate identity design system that can be easily adaptable to offline and online materials
- Ìpèníjà Àpèsè
- As the company is expanding globally and its business from B2C to B2B, the major creative challenge was to maintain bold look of previous logo but to create an appropriate visual metaphor to embrace next phase of Riiid journey to transform education and improve the lives of students around the world. To reach out for global customers, the new logo has to be distinctive but responsive throughout all types of medium, media channels, and various platforms, from apps to physical space.
- Ìwádìí
- Riiid provided multiple products in B2C sectors only in Korean markets. Santa TOEIC, the Riiid’s first AI tutor solution, based on deep learning algorithms in 2017, quickly raised number one in education app sales with more than two million users. As Riiid is expanding B2B partnership beyond test prep, Riiid needs to redefine its brand identity that can connect its past and future and embrace different cultural nuances in different regional markets. With CI design renewal, Riiid was seeking to establish a strong visual anchor to tells the Riiid's belief that made the brand grow.
- Ìmísí
- Riiid is the AI Ed technology company that believes education should help to discover and unleash the limitless potential of humankind. Every kid and parent believes in their potential at first but loses this belief as they enter the current education system where diversity and individual differences are not fully embraced. New corporate identity visualized the brand's "R" into a keyhole and a portal to represent Riiid is opening up a rusty old mindset and invites everyone to make their own breakthrough to remind of the belief: you are better than you think you are.
- Àkókò Iṣẹ́ Àkànṣe
- The rebranding project started in September 2020 and finished in January 2021 in Seoul, South Korea
- Ìlànà Ìṣiṣẹ́
- CI serves a consistent look for internal and external, online and offline communication purposes. R gate becomes a framework for marketers and designers to fill with various images flexibly to represent the immense possibility of the formative learning experience. The R-gate logo clearly communicates the company’s dedicated vision that Riiid is a doorway to future education. For example, an office entrance is a physical R shaped gateway for employees to experience pushing into a new world.
- Àwọn Ọmọ Ẹgbẹ́
- Chief of Brand Strategy Officer: Sewon Cho
Brand/Content Marketer: Kwangmin Woo
Designer: Minsung Noh
Designer: Juhee Han
Global Brand Designer: Wha Kyung Su
Branded Content PD: Soohyeon Yoon
Producer: Hyekyung Mun
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