The Early Chapter Idamọ Ami-Ọja láti ọwọ́ Allan Toh jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2022 Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
IrinÀwòrán· 2022
The Early Chapter Idamọ Ami-Ọja
látọ̀wọ́ Allan Toh
Oníbàárà: Allan Toh
Aṣẹ́gun Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #128237Àpẹrẹ Náà
Nípa The Early Chapter Idamọ Ami-Ọja
The Early Chapter jẹ idamọ ami-ọja ti a ṣẹda fun ile-iṣẹ awọn iṣẹ ọmọde ni kutukutu igbesi aye ni Singapore. Ile-iṣẹ yii ṣe iranlọwọ fun awọn ọmọde lati ni ìfẹ́ sí èdè Mandarin nípasẹ̀ eré-ìṣeré tí ó gbé wọn kún inú rẹ̀. A ṣe àpèjúwe àmì (logo) náà láti orí àwọn àpẹẹrẹ tí ó rọrùn ní àwọ̀ pupa, ofeefee, àti aro, tí a to ra kọ́ láti dàbí ilé kékeré kan. Ìrísí ilé náà dúró fún àwùjọ tí ile-iṣẹ náà ń fẹ́ kọ́. Àyè òdì tí ó wà láàrin àwọn àpẹẹrẹ náà ń dá ojú-ìwé Ṣáínà fún Mandarin, tí ó fi hàn ìdojúkọ lórí èdè Ṣáínà. Ìdajì oòrùn kan fi hàn àyíká tí ó ń gbé ẹ̀mí àwọn ọmọdé kékeré ga.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Irin A' Design Award
The Early Chapter Idamọ Ami-Ọja jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé The Early Chapter Idamọ Ami-Ọja yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún The Early Chapter Idamọ Ami-Ọja nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- The Early Chapter is an early childhood activities clubhouse for children to develop an interest in Mandarin through immersive play. The logo consists of simple shapes in primary colors- red, yellow, and blue, stacked to look like a hut or small house. This represents the community that the brand tries to create. The negative space between the shapes forms the Chinese written character for Mandarin, which represents the clubhouse's emphasis on the Chinese language (Mandarin). The half-sun symbolizes the uplifting environment The Early Chapter wishes to create for the rising young stars of tomorrow.
- Ìwọ̀n àti Àpò
- The minimum height of the logo for web is 45px. The minimum height for print is 10mm.
- Àwọn Àkọlé
- The Early Chapter, Early Childhood Clubhouse, Children, Mandarin, Chinese, Activities, Fun, Playful.
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- I started out by understanding from the client's perspective what they wanted, and went on to use mind maps to break down the meanings and associations for the words, "Early", and 'Clubhouse". I gathered that 'sun' is a good representation of 'early' and that a 'hut' is a nice association for a clubhouse.
- Ìpèníjà Àpèsè
- The challenge was to create a suitable colour palette as I was working with the 3 primary colours. I also have to be mindful in creating a brand identity that feels trustworthy yet uplifting and fun. I have to find a balance point such that the outcome does not appear boring while attempting to be trustworthy, and also not being too childish and unreliable while trying to be fun and uplifting. I hope I managed to strike a good balance here.
- Ìwádìí
- Desk research, market study and brand positioning analysis were conducted to understand the context, target market and competition. Stakeholder interviews, target market study and competitive analysis were carried out. The research indicated that children in the target age group(1.5-6 years) engage in constructive play, and decipher primary colours such as red, yellow and blue better. The findings gave a clear design direction and contributed to an outcome that is more relevant and appropriate.
- Ìmísí
- Inspired by the idea of a "close-knit and fun community for children", I wanted to create a logo that looks like a colourful hut that feels uplifting, fun and safe. The colours are carefully selected- red for attention, yellow for fun and blue for safety. They also happen to be the primary colours which children can easily identify with.
- Àkókò Iṣẹ́ Àkànṣe
- The project started in late April 2021 in Singapore, and finished in late June 2021. The clubhouse is has completed renovations and is open to the public since November 2021. The logo and brand materials are used in stores and for marketing purposes.
- Ìlànà Ìṣiṣẹ́
- Due to the use of three primary colour hues, it is ideal the logo appears on a White or Floral White (beige-looking) background. Floral white provides a warm support for the three colours so the logo stands out well.
- Àwọn Ìwé-ẹ̀rí Ohun-Ìmọ̀
- Copyrights belong to Allan Toh Design Studio, 2021.
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