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Terra Coffee Roasters Ìṣàmì láti ọwọ́ Akihito Shimizu

Terra Coffee Roasters Ìṣàmì láti ọwọ́ Akihito Shimizu jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2022 Àmì-ẹ̀yẹ Pílátínọ́mù A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.


Pílátínọ́mùÀwòrán· 2022

Terra Coffee Roasters Ìṣàmì

látọ̀wọ́ Akihito Shimizu

Oníbàárà: Terra Coffee Roasters

Aṣẹ́gun Àmì-ẹ̀yẹ Pílátínọ́mù A' Design Award nínú Ẹ̀ka Àwòrán

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Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí

Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #134335

Àwọ̀

Àpẹrẹ Náà

Nípa Terra Coffee Roasters Ìṣàmì

Àpẹrẹ àmì-ìdánimọ̀ tó ní ìrì, tí ó ní kókó lórí òórùn dídùn tí ó ń jáde láti àyíká ìṣelọ́pọ̀ níbi tí wọ́n ti ń gbin èso kọfí, ń ṣàfihàn ìrírí kọfí adárayá tó dára jù lọ́nà tí ojú rí. Àmì ọjà kọ̀ọ̀kan ní àkójọpọ̀ àwọn àwòrán agbègbè tí ó so ojú àwọn olùṣelọ́pọ̀ pọ̀ mọ́ orísun wọn, àyíká, àti àwọn olùlò, pẹ̀lú àwọn àwòrán àyàwòrán tí ó ń mú ìrántí àfọwọ́kọ́ adùn wá. Èyí ń ṣàfihàn ẹ̀wà àkànṣe àwọn oríṣiríṣi kọfí tí wọ́n ń ṣelọ́pọ̀ ní agbègbè kọ̀ọ̀kan.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Pílátínọ́mù A' Design Award

Terra Coffee Roasters Ìṣàmì jẹ́ olùborí Àmì-ẹ̀yẹ Pílátínọ́mù A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó jẹ́ àrà ọ̀tọ̀ nítòótọ́, tó dára tó sì lọ́lá. Àwọn olùborí Pílátínọ́mù jẹ́ ìyanu ẹ̀dá, ẹ̀rí ààlà ìmọ̀ ẹ̀dá ọgbọ́n orí, wọ́n sì ń fi ìjáfáfá àti ọgbọ́n àìlẹ́gbẹ́ àwọn olùṣàwòṣe wọn hàn. A retí pé àwọn àwòṣe wọ̀nyí yóò jẹ́ àwọn iṣẹ́ tó lókìkí jùlọ tó ń ṣàlàyé ẹwà àkókò, tó ń ṣe àfikún sí ìlera àwùjọ tí wọ́n sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Terra Coffee Roasters Ìṣàmì ń fi ìpele ìjáfáfá tó kọjá ààlà hàn, ó sì ń sọ ayé di ibi tó dára jù láìsí iyèméjì nípasẹ̀ àwọn ànímọ́ rẹ̀ tó ṣàǹfààní tó sì ṣeyebíye. Terra Coffee Roasters Ìṣàmì jẹ́ iṣẹ́ tó borí Àmì-ẹ̀yẹ Pílátínọ́mù A' Design Award tó ń jí ìfẹ́ inú, tó ń fún ní ìmísí, tó ń mú láyọ̀ tó sì ń bí ayọ̀ ńlá.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe
As a design expression, the curved logo design that makes you feel the nature with the image of "aroma drifting from the environment" makes you experience natural and high-quality coffee. The label design collages local photographs to visually connect manufacturers and consumers, directly convey the producer's face and environment, and convey the appeal of the unique coffee produced in the production area. All packages are recyclable or reusable to protect the special soil and environment of the production area. It is a material that does not affect the environment even if it is discarded.
Ìwọ̀n àti Àpò
Bean glass bottle: 65mmx65mmx182mm
Bean glass bottle label: 69mmx117mm
Cold brew can: 64mmx64mmx112mm
Cold brew can label: 80mmx86mm
Box (Large): 255mmx213mmx73mm
Box (small): 77mmx194mmx73mm
Recipe card: 55mmx182mm
Business card: 55mmx91mm
Shopping bag: 320mmx172mmx260mm
Paper cup: 60mmx60mmx105mm
Àwọn Àkọlé
Branding, Coffee, Graphicdesign, Package, Logo, Identity
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
To change the low awareness of the environment in Japan
We considered a design that consumers can easily work on and create a desire for environmental friendliness.
The main container is a reusable glass bottle.
The label shows the state of the production area and the face of the producer.
You can travel the world of coffee beans.
Although it is an abstract expression, I was particular about selling "taste including process", "imagination", and "experience" and "feeling".
Ìpèníjà Àpèsè
The brand of beans changes frequently due to the number of production.
All labels are not mass-produced, and you need to use as many tools as you need according to the amount of beans produced, and that behavior leads to environmental friendliness.
Ìwádìí
In Japan, environmentally friendly plastic materials and manufacturing methods are still the mainstream of product packaging. Being a small roaster, not relying on mass production, packaging is not particularly important for using advanced materials, adopting simple glass bottles that were mainstream in the past, consumers using subscription services It is designed to be refilled while. Consumers can enjoy the brand change simply by changing the label.
Ìmísí
Environment-oriented design development has finally become widespread in Japan, but it is still not enough.
Communication designs such as logos, packages and tools incorporate high quality and ethical awareness in every respect.

The mission is to "provide an experience as if you were in the production area".
It wanted to embody a sincere attitude of pursuing design creatively and sustainably.

The idea of design is to convey reality without abstraction. I felt that the expression was a simple and direct way to convey it to consumers.
Àkókò Iṣẹ́ Àkànṣe
The brand started in October 2021 in Osaka, Japan. Currently there are two stores in Osaka.
Ìlànà Ìṣiṣẹ́
Consumers choose their favorite coffee brand and country and learn about the history and background of their coffee beans and production areas. Then, share the process of arriving in Japan with the barista and take it home.
After purchase, use the subscription service to replenish the beans, change the label and travel the world of coffee. You don't have to go to the store, so you can reduce unnecessary movement. In a broad sense, it also leads to carbon dioxide reduction.
Àwọn Ọmọ Ẹgbẹ́
Kiyoshi Uehara
Akihito Shimizu
Ìfọwọ́sí Àwòrán
Photography : Yuma Gamae(Package,PR Tools)

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