Bank of England Ìdánimọ̀ Àwòrán láti ọwọ́ Matteo Ruisi and Peter McCabe jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2022 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
FàdákàÀwòrán· 2022
Bank of England Ìdánimọ̀ Àwòrán
látọ̀wọ́ Matteo Ruisi and Peter McCabe
Oníbàárà: Bank of England
Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #138983Àpẹrẹ Náà
Nípa Bank of England Ìdánimọ̀ Àwòrán
Ṣíṣe àwòrán-ètò fún ilé-ìfowópamọ́ àárín túmọ̀ sí wíwá ìwọ̀ntúnwọ̀nsì láàárín àlàyé ìmọ̀-ẹ̀rọ àti èyí tó nírìí, àbájáde tí àwọn òṣìṣẹ́ ń ṣe àkóso, ìbánisọ̀rọ̀ gbogbogbò tó ń fàmọ́ra, àti ọ̀pọ̀lọpọ̀ àwọn ìlànà. Èyí kìí ṣe ohun tó rọrùn láti ṣàṣeyọrí àti pé ó dá lórí àwọn ìṣesí inú ilé-iṣẹ́ tó nírìí. A ti ṣe ìdàgbàsókè ìdánimọ̀ tuntun náà papọ̀ pẹ̀lú àwọn ènìyàn tí yóò lò ó, tí a sì ń ṣe ìwọ̀ntúnwọ̀nsì gbogbo ẹ̀yà ìbánisọ̀rọ̀ náà. Ó dojúkọ ìdénabá ọ̀pọ̀ ènìyàn púpọ̀ pẹ̀lú ọ̀nà tó rọrùn láti wọlé sí, tó ṣe pàtàkì, tó ní ètò, àti tó yàtọ̀. A ti lo àwọn ìlànà bọ̀tìnì wọ̀nyí gẹ́gẹ́ bí ìtọ́sọ́nà àwòrán-ètò fún gbogbo àwọn ohun-ìní àwòrán.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award
Bank of England Ìdánimọ̀ Àwòrán jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Bank of England Ìdánimọ̀ Àwòrán yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Bank of England Ìdánimọ̀ Àwòrán jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- The new visual identity for the Bank of England has been designed following four key principles: accessibility, relevance, structure, distinctiveness.
The new logo is designed with a dyslexia friendly type. The Britannia seal is more welcoming and inclusive. Colours are inspired by the notes. Photography depicts the design of the Bank's notes. Charts and diagrams have been created together with wider staff.
Accessibility charities have been consulted at different stages. - Ìwọ̀n àti Àpò
- Not applicable
- Àwọn Àkọlé
- Accessible, relevant, structured, distinctive, optimised, simple, balanced
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Frontify.com, HTML and CSS.
- Ìpèníjà Àpèsè
- The biggest challenge was to define an effective balance between accessible contents, very technical and sensitive information, staff-led outputs, chart design, and engaging general communications.
The project has been entirely managed in-house, to get the opportunity to involve wider staff in delicate aspects of the design process. This approach has guaranteed the simplification and optimisation of the design process. - Ìwádìí
- The most effective way for the Bank to be understood lies in the accessibility aspect. The content the Bank produces is very technical, and difficult to understand. Sometimes even for a trained audience.
Accessibility experts have been involved at different stages. They've contributed to the definition of a creative strategy and a design solution that improves the readability of the Bank contents, especially regarding charts. - Ìmísí
- The Bank of England has recently embraced new forms of communicating. Its vision is to be open, inclusive, and straightforward to reach a wider audience. However, it is hard to conjugate staff-led technical outputs and general communications in a manner that the visuals meet the vision consistently.
To solve that, the visual identity has been brought more in line with the Bank's values, purpose, and mission to get closer to the public it serves. - Àkókò Iṣẹ́ Àkànṣe
- The project started in 2020 during the pandemic, and it has been entirely done remotely. This has facilitated interaction with all relevant teams.
It has been published on 3 March 2022. - Ìlànà Ìṣiṣẹ́
- The new visual identity system has been designed in collaboration with Bank of England staff. This has greatly benefited the effectiveness of the design outputs.
Logo, colours, and typography has been designed to be relevant, distinctive, and accessible, especially for colour-blind people and people with dyslexia.
A comprehensive online brand portal has been created for staff and designers to use.
The Bank produces thousands of charts every year, therefore a one-size-fits-all template for the charts has been designed.
A new CSS has been introduced to enhance accessibility. - Àwọn Ìwé-ẹ̀rí Ohun-Ìmọ̀
- Copyrights belong to The Governor and Company of the Bank of England. All Rights Reserved.
- Àwọn Ọmọ Ẹgbẹ́
- Lead Designer: Matteo Ruisi
Designer: Peter McCabe - Ìfọwọ́sí Àwòrán
- Image #2: Illustrator Chris Mitchell
Image #3: Photographer Lee Funnell
Video Credits: Nicholas Flanagan
Copyrights The Governor and Company of the Bank of England. All Rights Reserved.
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