Transam Carriers Idanimọ Ami-Iṣowo láti ọwọ́ Maksim Zinchuk jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2022 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
IdẹÀwòrán· 2022
Transam Carriers Idanimọ Ami-Iṣowo
látọ̀wọ́ Maksim Zinchuk
Oníbàárà: NUMZ Graphics
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #139409Àpẹrẹ Náà
Nípa Transam Carriers Idanimọ Ami-Iṣowo
Transam Carriers jẹ idanimọ ami-iṣowo ti a ṣẹda fun ile-iṣẹ ọkọ-ìrìnnà àti eto pinpin ọjà kan tí ó dá lórí ìlú Toronto, ní Canada. Idanimọ yìí ni a kọ́ yíká Zubr, tàbí Bison ti Yúróòpù, ẹranko kan láti Ìlà-Oòrùn Yúróòpù tí ó ṣàpẹẹrẹ ìyàtọ̀ àti agbára. A tẹ orí ẹranko náà sínú apẹrẹ igun-mẹta, tí a sì fi fọ́ọ̀nù tí a ṣe pàtàkì tí ó tẹ̀ sí ẹ̀gbẹ́ kan fún àmì náà láti fún un ní ìwò tí ó ní ìgbésẹ̀. Àwọ̀ ofeefee àti dúdú ni àwọ̀ méjì pàtàkì tí a lò. Ọ̀nà àpẹrẹ yìí ni a fi sí àwọn ọkọ̀ akẹrù ilé-iṣẹ́, ojú-òpó wẹ́ẹ̀bù, àwọn ẹ̀rọ ìsopọ̀ pọ̀ láwùjọ, àwọn ohun-èlò ìkọ̀wé, ìkéde àti àwọn ọjà ìgbélárugẹ. Àwọn igun-mẹta ofeefee tí ó wà nínú àwòrán jẹ́ kí àmì náà rọrùn láti dá mọ̀ láàrin iṣẹ́ àṣesìse náà.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
Transam Carriers Idanimọ Ami-Iṣowo jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Transam Carriers Idanimọ Ami-Iṣowo yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Transam Carriers Idanimọ Ami-Iṣowo ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Transam Carriers Inc. is a leading transportation and logistics provider based in Toronto, Ontario, serving both Canada and the United States. The growing competition and truck driver shortage in the trucking industry of North America required the company to pay extra attention to its brand appearance. These market conditions led Transam Carriers to the decision to expand its marketing activity and redesign the brand. The current visual identity is the third update of its style in 16 years.
- Ìwọ̀n àti Àpò
- In addition to the Zubr symbol, there are two primary colors, yellow and black, as well as a unique font that were used to make the brand pop up. The head of the animal was fit into a triangle, which, with the slanted font, creates a dynamic look for the logo.
- Àwọn Àkọlé
- logo, symbol, visual identity, branding, corporate identity, graphic design, Canada, NUMZ Graphics
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The style dictated by the logo has been successfully implemented on the corporate trucks, website, social media, stationery, advertising, and promotional products. Using yellow triangles in the graphics became very recognizable among the industry professionals.
- Ìpèníjà Àpèsè
- Designing a brand is a big responsibility and we are lucky when we are trusted. Even though it is a very interesting job, to combine all the ideas and requirements into one graphic element that should look beautiful, be unique, and stay modern is a big challenge. Eventually, we developed 3 different concepts and after several iterations, we came to what we have.
- Ìwádìí
- To make a unique logo, we have analyzed major competitors on the subject of their appearance and color preferences. We have also conducted a survey inside the company and, based on the experience of the company’s experts, have built a website that aimed to engage the truckers and potential clients.
- Ìmísí
- The roots of the brand grow from Eastern Europe where the rare animal Zubr, or European Bison, is the biggest animal, symbolizes uniqueness and power. It has a very similar look to American Bison. For Native Americans, the Bison was also quite sacred and respected. Transam Carriers began using the Bison image starting from the second logo version to convey the spirit of its brand.
- Àkókò Iṣẹ́ Àkànṣe
- The project started in September 2017. Designed and currently supported by NUMZ Graphics.
- Ìlànà Ìṣiṣẹ́
- We believe that as each person has its own personality, each business should have its unique identity. As a design studio, our obligation was to endow the brand characteristics that go in line with the corporate idea and people that interact with the brand. We have achieved this by using the stylized Zubr symbol, individually designed fonts, colors, and corresponding graphics.
- Àwọn Ọmọ Ẹgbẹ́
- Designer: Maksim Zinchuk
- Ìfọwọ́sí Àwòrán
- Maxim Zinchuk, NUMZ Graphics
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