Joy of Playing Idanimọ Ami Iyasọtọ láti ọwọ́ Squared jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2022 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
IdẹÀwòrán· 2022
Joy of Playing Idanimọ Ami Iyasọtọ
látọ̀wọ́ Squared
Oníbàárà: Balin
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #140424Àpẹrẹ Náà
Nípa Joy of Playing Idanimọ Ami Iyasọtọ
Ayọ Ti Ṣiṣeré jẹ idanimọ ami iyasọtọ ti a ṣẹda fun Balin, ile-iṣẹ kan ti n ṣe awọn ohun-iṣere fun awọn ọmọde. Idanimọ naa bo aami-ile-iṣẹ, awọn ohun-elo iyasọtọ, iṣu-ọja ati awọn awọ ati awọn apẹrẹ ti awọn ohun-iṣere ati awọn karakito. Ede wiwo naa jẹ ti o rọrun, pẹlu awọn apẹrẹ rọrun, akojọ awọ ti a dinku ati awọn àwòrán omi-awọ. Karakito ohun-iṣere kọọkan ni orukọ ati itan, eyi ti o ṣe iranlọwọ fun awọn ọmọde lati ṣe asopọ ẹdun. Awọn ohun-elo ti a yan pẹlu igi, paali-igi, iwe, owu abinibi ati awọn awọ ti o da lori omi ati eweko.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
Joy of Playing Idanimọ Ami Iyasọtọ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Joy of Playing Idanimọ Ami Iyasọtọ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Joy of Playing Idanimọ Ami Iyasọtọ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Balin is a brand offering beautifully crafted toys that educate, inspire and delight.
We developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then we brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children. - Àwọn Àkọlé
- branding, brandidentity, visualcommunication, graphicdesign, kids, empathy, emotionalconnection, illustration, craft, design
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- All materials, as well as for the toys production, as well as for the branding and packaging used are selected from the highest quality sustainable, harmless and recyclable. Wood, plywood, harmless water and plant based paints, paper, organic cotton.
- Ìpèníjà Àpèsè
- The hardest to achieve was the balance between minimalism, plain shapes, a reduced color scheme and at the same time giving a positive, child appealing look and cuteness of the products and identity.
- Ìwádìí
- The research we performed was not that much design based, but we explored some topics that are related to the brand purpose: Active Play and its physical, cognitive and emotional benefits on children; Social Awareness and how to foster knowledge about environmental issues through play experience, Emotional Intelligence and the importance of social and emotional skills that children of today lack.
- Ìmísí
- Balin is a brand with purpose.
Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience.
They needed an identity, look and feel coherent with their brand purpose, values and beliefs. That is why we developed an authentic, positive and fun visual language based on minimalistic aesthetics and topped with heartmelting aquarelle illustrations. - Àkókò Iṣẹ́ Àkànṣe
- The process of creating the whole visual style of product and visual communication was long and exhaustive, starting from mid 2020 and finished somewhere late 2021.
- Ìlànà Ìṣiṣẹ́
- All toy characters have a name and story behind, helping to build an emotional connection with children. They are further brought to life in a series of charming aquarelle illustrations.
- Àwọn Ọmọ Ẹgbẹ́
- Creative Director - Yana Okoliyska
Oníṣọwọ́
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