C'Est La Vie Boutique Idamọ Ami-Iṣowo (Brand Identity) láti ọwọ́ Fan Wang jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2024 Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
IrinÀwòrán· 2024
C'Est La Vie Boutique Idamọ Ami-Iṣowo (Brand Identity)
látọ̀wọ́ Fan Wang
Oníbàárà: C'est la vie Boutique
Aṣẹ́gun Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #160104Àpẹrẹ Náà
Nípa C'Est La Vie Boutique Idamọ Ami-Iṣowo (Brand Identity)
C'est La Vie Boutique jẹ́ idamọ ami-iṣowo tí a ṣẹ̀dá fún ilé-ìtajà aṣọ kan ní Nanjing, China. Ilé-ìtajà náà kó àwọn ami-iṣowo aṣọ ti Ṣáínà àti ti Ìwọ̀-Oòrùn jọ pọ̀ láti oríṣiríṣi ẹ̀ka àti onírúurú ìgbékalẹ̀, nítorí náà àmì-ilé (logo) náà lo ìṣàkóso àkọsílẹ̀ lẹ́tà tí a pò pọ̀ láti fi hàn ìjẹ́pọ̀ onírúurú yìí. Igi sycamore ti Nanjing, tí ó jẹ́ apá pàtàkì nínú ìrísí ìlú náà, ni ó jẹ́ àwòrán àtìlẹ́yìn pàtàkì. A tún ṣe àpẹẹrẹ kan náà gẹ́gẹ́ bí ère yíyí tí a fi ṣe ère alátẹ̀yìnwá, tí àwòrán dídi-padà rẹ̀ ń fi ìyípadà ìlú náà hàn. Ètò àwòrán náà ń yí padà láti ìrísí pẹrẹsẹ sí ìrísí onífarahàn, àti láti ìdúró sí ìṣíṣẹ́ tí ń yí padà.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Irin A' Design Award
C'Est La Vie Boutique Idamọ Ami-Iṣowo (Brand Identity) jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé C'Est La Vie Boutique Idamọ Ami-Iṣowo (Brand Identity) yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún C'Est La Vie Boutique Idamọ Ami-Iṣowo (Brand Identity) nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- This project is to design a visual system and art installations for a local fashion buyer's store in Nanjing, China. The main logo design is a "mix-up" design style with the store's name "C'est La vie" because the store is a collection of Chinese and Western fashion brands with various product categories and styles. The visual system consists of local elements as supporting graphics, such as the Nanjing Sycamore Tree and the Three-Ball Suzuki Tree. The visual presentation comprises 2D or 3D forms suitable for branding series mediums applications.
- Ìwọ̀n àti Àpò
- The size may vary because there are different types of products.
- Àwọn Àkọlé
- Branding
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The realization of the design consists of a variety of materials and techniques.
- Ìpèníjà Àpèsè
- The core of the design challenge is how to combine Nanjing's traditional culture with modern fashion elements to create a brand image that is both regionally distinctive and fashionable. This requires designers to delve into Nanjing's history, culture, art, and contemporary lifestyle, draw inspiration from them, and incorporate these elements into the brand design innovatively. Firstly, designers need to consider how to convey Nanjing's unique charm through visual elements. Secondly, brand storytelling is also an essential part of the design. Finally, sustainable development is an aspect of modern brand design that cannot be ignored. In summary, the Nanjing Sycamore Tree has become an iconic city landscape due to its historical origins. Continuing the concept of local design, this typical element is transformed into different forms of presentation, such as dynamic sculpture installations and visual elements of the brand to respond to these design challenges.
- Ìwádìí
- C'est la vie Boutique, originating from Nanjing, the ancient capital of the Six Dynasties, is a local boutique that blends tradition and modernity, oriental aesthetics, and international fashion. The designers dig deep into Nanjing's rich history and culture, combining its unique regional characteristics with modern fashion elements, and are committed to creating a unique fashion brand that provides a distinctive shopping experience for consumers who pursue individuality and taste.
- Ìmísí
- Based on the concept of local design, the typical element of the Nanjing Sycamore Tree（Firmiana Simplex）was adopted as the key point, and firstly designed the dynamic sculpture art installation "Sycamore Forest," which rotates in a counterclockwise direction, and the inverted mirror of the tree maps the change of Nanjing city. On this basis, a three-dimensional image was used as the graphic element of the brand design, and the logo was designed in a mix-up style to emphasize the brand's characteristics. The design is from planar to spatial, static to dynamic, reflecting the localized multi-dimensional design thinking.
- Àkókò Iṣẹ́ Àkànṣe
- The duration of the project is from June to September 2022, and the project location is in Nanjing.
- Ìlànà Ìṣiṣẹ́
- The store opened in September 2022. Located in Nanjing, China.
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