Borna Sazegan Idanimọ Ami Iyasọtọ láti ọwọ́ Doraj Design House jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2025 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
IdẹÀwòrán· 2025
Borna Sazegan Idanimọ Ami Iyasọtọ
látọ̀wọ́ Doraj Design House
Oníbàárà: Doraj Design House
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #160893Àpẹrẹ Náà
Nípa Borna Sazegan Idanimọ Ami Iyasọtọ
Borna Sazegan jẹ idanimọ ami iyasọtọ ti a ṣẹda fun ile-iṣẹ kan ti n kọ awọn ẹya nla. Idanimọ naa da lori awọn ila, ti a fa awokose lati inu awọn ila ti n pade ara wọn ti awọn ẹya irin ti a lo ninu ikole. Awọn ila wọnyi ṣe agbekalẹ awọn aworan ẹranko ninu eyiti a le rii awọn alaye ti eto ile kan. Ẹranko kọọkan gbe itumọ kan: agbanrere duro fun agbara ati ifarada, ẹṣin fun iyara, agbọnrin fun ẹwa, ati kìnnìún n darí ẹgbẹ naa. Awọn awọ gbigbona ati tutu ninu àwòrán awọ n gbe agbara papọ pẹlu ifokanbale wa. Awọn àwòrán wọnyi le ṣee lo bi awọn alaye kekere tabi ni ọna pipe wọn.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
Borna Sazegan Idanimọ Ami Iyasọtọ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Borna Sazegan Idanimọ Ami Iyasọtọ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Borna Sazegan Idanimọ Ami Iyasọtọ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Considering this brand’s strategies, which emphasize concepts of power and endurance, speed, and beauty in construction, these concepts are conveyed to the audience in the simplest possible form through these illustrations. Based on the brand’s vision, using this illustration technique, the illustrations can be expanded, and other animals with different concepts can be added to the brand’s visual identity.
- Ìwọ̀n àti Àpò
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- Àwọn Àkọlé
- Logo Design, Visual Identity, Branding, Building Structures, Powerful Animals
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The main elements in creating the visual identity of this brand are lines. By utilizing the composition of lines, we arrive at animal character forms, within which details of a building structure can be observed. These animals are designed in such a way that they can be used both as a detail of the animals and in their complete form. Also, by considering warm and cool colors in the corporate color palette, it brings a sense of power along with tranquility to the audience.
- Ìpèníjà Àpèsè
- The main challenge in designing the identity of this brand was selecting symbols that would allow the audience to understand the brand's strategy upon seeing them.
- Ìwádìí
- Based on the brand's strategy, research and information gathering were conducted regarding building structures and animals that could be combined with these structures, in order to create solutions for expressing the brand's strategy.
- Ìmísí
- Borna Sazgan is a powerful team specializing in the construction of large structures. The main inspiration for this design came from metal structures. When metal structures are assembled to build constructions, they create a multitude of intersecting lines from which animal designs have been extracted. Each animal has been a symbol based on the brand's strategy. The rhinoceros symbolizes power and endurance, the horse symbolizes speed, the deer symbolizes beauty, and the lion is the brand's symbol as the leader at the head of all animals, commanding the other animals to build in the field of construction.
- Àkókò Iṣẹ́ Àkànṣe
- The project started in April 2023 in Yazd-Iran and finished in July 2023 in Yazd-Iran
- Ìlànà Ìṣiṣẹ́
- Considering the concerns of the audience (including speed in construction, power, and endurance of structures) that exist in society, solutions have been symbolically transformed into illustrations of animals. For example, the concepts of power and endurance are evoked in the audience’s mind when they see the illustration of a rhinoceros.
- Àwọn Ìwé-ẹ̀rí Ohun-Ìmọ̀
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- Àwọn Ọmọ Ẹgbẹ́
- Mohammad Roustaei, Amirhossein Paydar
- Ìfọwọ́sí Àwòrán
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Oníṣọwọ́
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