Luliang Highland Vegetables Iṣẹ Akọkọ: Idamọ Ami-Isowo láti ọwọ́ Tian Rui Ling Dong jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2024 Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
IrinÀwòrán· 2024
Luliang Highland Vegetables Iṣẹ Akọkọ: Idamọ Ami-Isowo
látọ̀wọ́ Tian Rui Ling Dong
Oníbàárà: Shandong Tianrui Smart Marketing Planning Co., Ltd
Aṣẹ́gun Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #161048Àpẹrẹ Náà
Nípa Luliang Highland Vegetables Iṣẹ Akọkọ: Idamọ Ami-Isowo
Ọ̀rọ̀ Ìwé: Luliang Highland Vegetables jẹ́ idamọ ami-isowo agbègbè tí a ṣẹ̀dá fún agbègbè tí wọ́n ti ń gbin ẹ̀fọ́ ní àwọn òkè-ilẹ̀ ní China. A kọ́ àmì-ìdánimọ̀ náà yí àwòrán medal wúrà kan ká, èyí tí ó jẹ́ àmì tí a mọ̀ dáadáa fún dídára àti ipò gíga. Ní àárín gbùngbùn wíwo, ẹyẹ kan dúró tí ó di ẹ̀fọ́ mú ní ẹnu, èyí tí a rí ìmísí rẹ̀ láti inú òwe àdúgbò kan tí ó sọ pé ẹyẹ nìkan ni ó mọ̀ bóyá ẹ̀fọ́ náà dára. Ìmọ́lẹ̀, ẹyẹ àti ẹ̀fọ́ ni wọ́n para pọ̀ jẹ́ àwọn èròjà àwòrán pàtàkì. Ìdánimọ̀ náà ṣàfihàn ìtóbi àgbègbè ìgbìn náà, àwọn ọ̀nà ìgbìn tí kò ba àyíká jẹ́, àti ẹwà ìṣẹ̀dá àdánidá ti agbègbè náà.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Irin A' Design Award
Luliang Highland Vegetables Iṣẹ Akọkọ: Idamọ Ami-Isowo jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Luliang Highland Vegetables Iṣẹ Akọkọ: Idamọ Ami-Isowo yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Luliang Highland Vegetables Iṣẹ Akọkọ: Idamọ Ami-Isowo nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- For regional public brand identity newly designed for Luliang Highland Vegetables. The Gold Medal logo image is a key element symbolizing uniqueness and importance. The main object of the design is to accent its excellence in China highland vegetable industry, as well as its extensive cultivation area and leading stance in the market due to exceptional climatic conditions. This has earned the brand public recognition for maintaining the pristine ecology and delivering high quality vegetables.
- Ìwọ̀n àti Àpò
- Luliang County central square outdoor advertising
Kunming Luliang County highway outdoor advertising
Size: 5.25X13.8 M - Àwọn Àkọlé
- Logo, Gold Medal, Vegetable, Pristine, Compelling, Prominent
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- In the conceptual design phase, the project team engaged in extensive and intensive consultations to refine and establish the dominant visual elements of the logo design. These elements included symbolic textual and graphic elements such as light, birds, and vegetables. To accurately convey these elements, the team spent a lot of time in optimizing hundreds of prototypes and adjusting color combinations, in order to ensure that the finalized version of the gold medal image would be perceived the best in visual and textural appeal.
- Ìpèníjà Àpèsè
- Accurately proving the prominent stance in China highland vegetables and its ecological attributes are crucial for designing a logo for Luliang Highland Vegetables. By incorporating the gold medal symbol and the top production endorsement, along with elements of theater, personality, and interaction, the team enhanced the brand identity, fostered engagement with consumers, and improved communication.
- Ìwádìí
- The design team spent months in conducting field work in Luliang, Yunnan, to gain a comprehensive understanding and enhance the core visual elements of the logo design. Throughout the research process, the members delved into the distinct climatic and topographical conditions, and analyzed the ecological cultivation practices adhered by local community. This not only underscored the importance of health and environmental sustainability but also provided valuable insights for the design process.
- Ìmísí
- The Gold Medal, being associated as a symbol of excellence and high quality in culture and society, resonates with people's perception of the brand. The deep connection between Luliang Highland Vegetables and the values behind the Gold Medal has been crucial in gaining extensive recognition, serving as a source of inspiration for the design.
- Àkókò Iṣẹ́ Àkànṣe
- The design phase of the project commenced on 10 January 2023 and wrapped in June of the same year. The final product debuted and implemented on 16 October 2023, in Luliang County.
- Ìlànà Ìṣiṣẹ́
- An image of a bird holding a vegetable in its mouth, standing in the visual focus of the logo, was inspired by a local proverb in Luliang who knows if the vegetables are good or not, only the bird knows. This proverb suggests the adherence to the eco friendly principles of crop cultivation in the region and emphasizes the importance of personal taste experience in assessing food quality over external evaluations based solely on how it looks like. The pattern conveys a respect for the purity of nature and the pursuit for unprocessed state.
- Àwọn Ọmọ Ẹgbẹ́
- Xun Gao，Yang Li
- Ìfọwọ́sí Àwòrán
- Xun Gao，Yang Li
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