Playgo Idamọ Brand fun Ọkọ Ayọkẹlẹ Ibùdó (Camper Van) láti ọwọ́ Chungsheng Chen, Carol Sen and Enyang Chen jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2025 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
IdẹÀwòrán· 2025
Playgo Idamọ Brand fun Ọkọ Ayọkẹlẹ Ibùdó (Camper Van)
látọ̀wọ́ Chungsheng Chen, Carol Sen and Enyang Chen
Oníbàárà: Tainan University of Technology/Product Design Department
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #168831Àpẹrẹ Náà
Nípa Playgo Idamọ Brand fun Ọkọ Ayọkẹlẹ Ibùdó (Camper Van)
Playgo jẹ idamọ brand ti a ṣẹda fun iṣẹ atunṣe ọkọ ayọkẹlẹ ibùdó. Aami Playgo dapọ awọ osan ati dudu pẹlu iru lẹta wíwo ti o dábàá ìwádìí àti ìgbẹ́kẹ̀lé. A lo idamọ yii lori kaadi iṣowo, apo tote, apoowe, iwe-akọsori (letterheads), fáìlì, aami ọkọ ayọkẹlẹ (vehicle decals), oju opo wẹẹbu ati awọn akanti media awujọ. Awọn ìtọ́nisọ́nà ṣe àlàyé ìwọ̀n àwọ̀, àyè laarin awọn lẹta àti sisanra ila, ati aami náà ni ìwọ̀n gíga tí ó kéré jùlọ ti 10 mm nígbà ìlò. Idamọ náà tún ṣe àtìlẹ́yìn fun ètò ìdíyelé lórí ayélujára àti agbègbè ìfihàn gidi tí ó ń ràn àwọn olùmúlò lọ́wọ́ láti yan àwọn ààyò atunṣe.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
Playgo Idamọ Brand fun Ọkọ Ayọkẹlẹ Ibùdó (Camper Van) jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Playgo Idamọ Brand fun Ọkọ Ayọkẹlẹ Ibùdó (Camper Van) yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Playgo Idamọ Brand fun Ọkọ Ayọkẹlẹ Ibùdó (Camper Van) ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Playgo embodies fun, action, and adventure, with the slogan take you to play more! reflecting its mission to simplify camper van travel. Its vibrant orange and black logo symbolizes exploration and reliability, while curved typography adds a modern, approachable touch. Offering customizable modifications with flexible interiors, Playgo enhances convenience through an online quotation system and a physical display area, ensuring users fully understand its value.
- Ìwọ̀n àti Àpò
- Playgo's logo has a minimum application height of 10 mm, making it suitable for various mediums such as business cards, tote bags, envelopes, letterheads, folders, and vehicle decals. This ensures the clarity and consistency of the brand image. The design guidelines cover color ratios, font spacing, and line thickness, standardizing visual presentation and enhancing brand recognition.
- Àwọn Àkọlé
- Branding, Visual Identity, Logo Design, Camper Van, Outdoor
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- Playgo's brand visual design was created using Adobe Illustrator, while the animation components were developed with Adobe Premiere and After Effects, showcasing the brand's dynamism and energy. The logo's color palette includes RGB, CMYK, and Pantone options, ensuring consistency across digital and print media, enhancing brand recognition.
- Ìpèníjà Àpèsè
- The design challenge for Playgo lies in establishing a clear brand positioning in the highly competitive camper van market, combining professional technology with a relaxed and enjoyable user experience. Simultaneously, the brand must balance highly customizable functionality with a simplified modification process to attract the new generation of outdoor enthusiasts.
The naming process was a significant hurdle. The name Playgo needed to convey a spirit of exploration and freedom while being simple, memorable, and distinctive. Additionally, the visual design had to strike a balance between professionalism and vibrancy, reflected in the logo’s sleek lines and the orange-black color scheme.
Another challenge involved creating a user-friendly online quotation system and a physical display area to enhance users’ understanding and ease of selecting modification options. Playgo overcame these obstacles to build a brand that seamlessly combines professionalism with energy, redefining standards in the camper van market. - Ìwádìí
- Playgo's brand research focuses on user needs and market trends, leveraging 30 years of expertise in automotive component manufacturing to explore possibilities for easy, functional, and personalized camper vans. Through user interviews and market analysis, the brand established its core values, Professional, Relaxed, and Vibrant.
The research revealed that users desire simplified modification processes and enhanced convenience. These insights guided the design of the online quotation system and physical display area, seamlessly integrating brand value with user experience, setting a new standard for the camper van market. - Ìmísí
- Passion for camping and exploration, with 30 years of expertise in vehicle seat manufacturing, Chang Ying Enterprise saw the need for camper vans that blend professionalism and ease. Modification of the camper van by Integrating technology and innovation for functionality, flexibility, and customization. With flexible parking systems, practical interiors, and streamlined modifications, allowing users to create their dream vehicles effortlessly, fulfil a youthful, free, and adventurous lifestyle.
- Àkókò Iṣẹ́ Àkànṣe
- The project began in November 2023 and concluded in 2024, with a brand launch event and experience store opening held in November 2024.
- Ìlànà Ìṣiṣẹ́
- Playgo's brand identity is applied to business cards, tote bags, envelopes, letterhead, folders, websites, social media, and camper van decals, ensuring consistency and recognition across both physical and digital platforms. The brand logo, with its sleek lines and orange-black color scheme, embodies professionalism and energy, drawing attention in both static and dynamic displays.
Business cards, letterhead, and envelopes emphasize the brand's professionalism, while tote bags and folders combine functionality with style, enhancing daily visibility. The website and social media platforms provide seamless interactive experiences, effectively conveying the brand's story and value. Camper van decals act as mobile advertisements, extending the brand's spirit to the outdoors and capturing even more attention. - Àwọn Ìwé-ẹ̀rí Ohun-Ìmọ̀
- acdesign associates International Co., Ltd.
- Àwọn Ọmọ Ẹgbẹ́
- ChungSheng Chen
Carol Sen
TingYuan Chen
EnYang Chen
WanYun Lo
EnJia Hsu
acdesign associates International Co.,Ltd.
Pro-Glory Enterprise Co., Ltd.
Tainan University of Technology/Product Design Department - Ìfọwọ́sí Àwòrán
- acdesign associates International Co., Ltd.
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