Agave De Ray Iṣẹ́ Àkọ́kọ́: Ìdánimọ̀ Àmì Ọjà láti ọwọ́ Bojun Tan jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2026 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
IdẹÀwòrán· 2026
Agave De Ray Iṣẹ́ Àkọ́kọ́: Ìdánimọ̀ Àmì Ọjà
látọ̀wọ́ Bojun Tan
Oníbàárà: Agave De Ray
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #181084Àpẹrẹ Náà
Nípa Agave De Ray Iṣẹ́ Àkọ́kọ́: Ìdánimọ̀ Àmì Ọjà
Ọ̀rọ̀ Ìwé: Agave De Ray ṣàfihàn ètò àmì ọjà tí a ṣe lọ́ṣọ̀ọ́ fún oníṣòwò mezcal kan tí ó dúró ní Beijing, tí ó ń so ohun-ìní àṣà Oaxaca pọ̀ mọ́ àlejò gbígbà ní ìlú-ńlá. Iṣẹ́ àkànṣe yìí ń lo ìdánimọ̀ tí ó lè bára mu, níbi tí a ti fi àwọn ohun-èlò hàn gẹ́gẹ́ bí ẹ̀mí olùṣọ́, tí ó ń da àwòrán aláyọ̀ pọ̀ mọ́ ètò àkọ́tọ́sí tí ó le. Nípa dídọ́gba àwọn àdàmọ̀ oníṣẹ́-ọwọ́ pẹ̀lú àwọ̀ ilẹ̀ tí ó rọ̀, àpẹrẹ yìí ń gbé ìdiwọ̀n àwòrán tí ó péye kalẹ̀ fún ọtí boutique, ní títúmọ̀ agbára àwọn baba ńlá fún àwùjọ olókìkí ti òde-òní.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
Agave De Ray Iṣẹ́ Àkọ́kọ́: Ìdánimọ̀ Àmì Ọjà jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Agave De Ray Iṣẹ́ Àkọ́kọ́: Ìdánimọ̀ Àmì Ọjà yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Agave De Ray Iṣẹ́ Àkọ́kọ́: Ìdánimọ̀ Àmì Ọjà ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Agave de Ray is a mezcal dealer and bar based in Beijing. The project develops a brand architecture that bridges the raw, ancestral character of oaxacan mezcal production with the speakeasy drinking culture of beijing. Anchored by an adaptive visual identity, the system translates traditional agave-related elements into a family of quirky personified spirits. The overall brand identity aims to establish a new model of high-end boutique spirits within an urban drinking context
- Ìwọ̀n àti Àpò
- The brand identity is developed as a scalable digital system. Core assets are produced in vector formats (AI, SVG, EPS) and raster outputs (PNG, JPG) for web and print use. A modular 8-column grid grid system and defined clear-space rules ensure consistency across formats. Typography uses Cortese font family with structured hierarchy. Color specifications include RGB, CMYK, and Hex values for cross-media reproduction.
- Àwọn Àkọlé
- Adaptive Logo, Changing Logos, Catering, Drinks, Mexican, Characters
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- To maintain the brand’s Ancestral Grit, I utilized a digital linocut technique to create a high-contrast, tactile aesthetic that mimics traditional woodblock printing. The Adaptive Logo System was engineered for scalability across high-end catering touchpoints, from letterpress coasters on 600gsm cotton stock to copper-foiled bottle labels. The methodology centered on "Visual Governance"–balancing the quirky character illustrations with a rigid, minimalist typographic grid to ensure the brand felt both artisanal and elite.
- Ìpèníjà Àpèsè
- The primary challenge was achieving a fine balance between "playful quirk" and "high-end prestige." Internally, I had to balance the owner’s personal namesake with the historical weight of Oaxacan tradition. Externally, the obstacle was avoiding "craft-kitsch" while maintaining artisanal authenticity for the Beijing luxury market. I overcame this by engineering an adaptive logo system that shifts with the spirit, using a rigid minimalist grid to anchor the fluid, hand-drawn characters.
- Ìwádìí
- This visual research analyzed the tension between traditional heritage and a luxury market of young drinking culture. Using comparative analysis and mood mapping, I identified a gap between traditional kitsch and luxury. By studying urban drinking rituals and premium spirit packaging, I developed an adaptive identity system, resulting in a series of motif that humanizes the product while maintaining elite status.
- Ìmísí
- Driven by the brand's namesake, the owner, the design personified the agave as a watchful spirit by adding eyes to each element, infusing the identity with a personal, mischievous soul. The research focused on the tension between Oaxacan ancestral grit and Beijing's urban refinement. An adaptive logo system was made to shift with the product line, using a linocut aesthetic and a muted palette to ground the quirky characters in a high end, boutique dealer context.
- Àkókò Iṣẹ́ Àkànṣe
- The project started in January 2023 and finished in January 2026, and was soft-launched online since 2023.
- Ìlànà Ìṣiṣẹ́
- The brand operates through a "living" visual system where the agave spirits adapt to the user’s journey. At a tasting, the interaction begins with tactile, raw-textured invitations, leading to bottles where the "watchful" characters shift based on the specific spirit. This personification creates an emotional dialogue, making the complex heritage of Mezcal approachable yet elite. By balancing playful characters with rigid, premium materials, the design delivers a more memorable, intuitive, and culturally resonant ritual.
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