Bitter Plus Sweet Iṣẹ́ Àkọ́kọ́: Àmì Ìdánimọ̀ Ilé-iṣẹ́ láti ọwọ́ Liying Wang jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2026 Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
IrinÀwòrán· 2026
Bitter Plus Sweet Iṣẹ́ Àkọ́kọ́: Àmì Ìdánimọ̀ Ilé-iṣẹ́
látọ̀wọ́ Liying Wang
Oníbàárà: Liying Wang
Aṣẹ́gun Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #182029Àpẹrẹ Náà
Nípa Bitter Plus Sweet Iṣẹ́ Àkọ́kọ́: Àmì Ìdánimọ̀ Ilé-iṣẹ́
Àkọ́tọ́ Ìwé: Àmì ìdánimọ̀ ilé-iṣẹ́ Bitter plus Sweet tún ń ronú lórí ẹwà kọfí tí a ṣe ní ọ̀wọ́ọ́ nípasẹ̀ àmì-orúkọ oníkàwé-méjì. Tí a fún ní ìtánijí láti ọ̀dọ̀ ẹ̀dá méjì ti kọfí, tí ó ń dọ́gba agbára àti rírọ̀, àpẹẹrẹ náà so ọkàn onígun pọ̀ pẹ̀lú àwọn lẹ́tà àkọ́kọ́ ti ààmì-ọjà náà. B tí ó ní ìtòlẹ́sẹẹsẹ tọ́ka sí àwọn kọfí tí a jó lílágbára, nígbà tí S ń fi adùn hàn. Tí a ṣe lórí àwòrán-onílẹ̀wọ̀n ìṣirò tí ó le, àmì náà tí ó lè gbòòrò ń lo àkópọ̀ àwọ̀ àdánidá ti Espresso Brown àti Sage Green. Ọ̀nà yìí ń dojú ìjà kọ àwọn àpẹẹrẹ ọ̀ṣọ́ ilé-iṣẹ́, tí ó ń fa àwọn oníbàárà mọ́ra pẹ̀lú ìtàn àwòrán tí ó fara sin tí ó ní èrè.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Irin A' Design Award
Bitter Plus Sweet Iṣẹ́ Àkọ́kọ́: Àmì Ìdánimọ̀ Ilé-iṣẹ́ jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Bitter Plus Sweet Iṣẹ́ Àkọ́kọ́: Àmì Ìdánimọ̀ Ilé-iṣẹ́ yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Bitter Plus Sweet Iṣẹ́ Àkọ́kọ́: Àmì Ìdánimọ̀ Ilé-iṣẹ́ nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- The identity utilizes a double read principle, integrating a geometric heart with the brand initials. The left side forms a structural letter B representing the intensity of bitter roasts, while the right side forms a letter S for sweetness. Built on a mathematical grid, the logo ensures timeless scalability across physical and digital mediums. The palette of Espresso Brown and Sage Green avoids industrial platitude, offering an organic feel that appeals to craft focused consumers.
- Ìwọ̀n àti Àpò
- This identity is built to ensure pixel perfect translation across digital screens and physical print. The logo is delivered in scalable vector formats and high resolution raster files. Brand guidelines define minimum sizing and clear space rules to guarantee legibility on applications ranging from small paper espresso cups to large storefront window decals and embroidered employee uniforms.
- Àwọn Àkọlé
- Brand Identity, Logo Design, Coffee Shop, Geometric Design, Corporate Identity, Minimalism, Visual Communication
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The design was developed using professional vector-based software, such as Adobe Illustrator and Figma, to ensure infinite scalability without loss of detail. A strict mathematical grid system was applied to the monogram to maintain perfect proportions across various applications, from small-scale social media icons to large-scale storefront window decals and embroidered textile merchandise.
- Ìpèníjà Àpèsè
- The hardest challenge was balancing rustic coffee tropes with a modern, socially-driven craft aesthetic. Internally, blending a rigid 'B' and 'S' into a recognizable heart required extensive iteration to avoid forced geometry. Externally, production constraints dictated the logo must remain legible across diverse media, from low-fidelity stamp printing on recycled packaging to crisp digital app icons, demanding strict, uncompromising adherence to the mathematical grid.
- Ìwádìí
- Exploratory research aimed to define modern craft coffee aesthetics. Methodology included visual audits of 15 local competitors and comparative testing of logo concepts. Data was collected via random surveys with local coffee drinkers. Results showed a 75 percent preference for organic geometries over industrial tropes. Insights revealed consumers crave hidden narratives, directly impacting the dual B and S heart design. This approach elevates brand business equity and modernizes local coffee culture.
- Ìmísí
- This project was inspired by the intrinsic duality of the coffee experience: the balance between strength and softness. The motive was to create a symbol conveying both technical precision and human warmth. Research into geometry and minimalist monograms led to a heart shape constructed from the letters 'B' and 'S'. The goal was to reward observant customers with a hidden narrative, moving beyond traditional coffee tropes toward a sophisticated, modern craft aesthetic.
- Àkókò Iṣẹ́ Àkànṣe
- The project started in December 2025 in California, U.S., and finished at the end of February 2026.
- Ìlànà Ìṣiṣẹ́
- The brand interacts with customers through a discovery phase; the realization of the hidden letter B and letter S initials follows the initial recognition of a heart symbol. This engagement builds brand equity.
- Ìfọwọ́sí Àwòrán
- Image #1: Creator Liying Wang, 2026.
Image #2: Creator Liying Wang, 2026.
Image #3: Creator Liying Wang, 2026.
Image #4: Creator Liying Wang, 2026.
Image #5: Creator Liying Wang, 2026.
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