Mrs T Iṣẹ́ Àkọ́kọ́: Aṣ̀ẹ́dá Ilé-Iṣẹ́ láti ọwọ́ Julia Hell jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2018 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
IdẹÀwòrán· 2018
Mrs T Iṣẹ́ Àkọ́kọ́: Aṣ̀ẹ́dá Ilé-Iṣẹ́
látọ̀wọ́ Julia Hell
Oníbàárà: Mrs T
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #60957Àpẹrẹ Náà
Nípa Mrs T Iṣẹ́ Àkọ́kọ́: Aṣ̀ẹ́dá Ilé-Iṣẹ́
Ọ̀rọ̀ Ìwé: Mrs T jẹ́ aṣ̀ẹ́dá ilé-iṣẹ́ fún ilé-iṣẹ́ tí ń ṣe oúnjẹ dídùn tí ń lo tiì gẹ́gẹ́ bí èròjà nínú àwọn oúnjẹ tí a yan àti àwọn oúnjẹ aládùn. Àmì ìdánimọ̀ wíwo náà ní ìrísí mímọ́ àti dídára, pẹ̀lú ìpamọ́ funfun ní pàtàkì tí àwọn àwọ̀ ilé-iṣẹ́ mẹ́ta ń ṣètìlẹ́yìn fún. Àmì náà ń ṣiṣẹ́ gẹ́gẹ́ bí férémù tí ó ń fi àmì sí gbogbo ohun tí a ṣe ní ilé-iṣẹ́ náà, a sì ń lò ó ní bébà wúrà gbígbóná lórí àwọn káàdì iṣẹ́. Àwọn fọ́ọ̀tì tí a yàn ń rán ni létí àwọn àmì tí a fi ọwọ́ kọ, tí ó sì ń tẹ̀ síwájú ìwà ṣíṣe-ní-ọwọ́ ti àwọn ọjà náà. Àwọn àpò àti àwọn ìgò dígí ni a fi èdìdì dì tí a sì fi àmì sí lóde láti dáàbò bo oúnjẹ tí ó wà nínú wọn.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
Mrs T Iṣẹ́ Àkọ́kọ́: Aṣ̀ẹ́dá Ilé-Iṣẹ́ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Mrs T Iṣẹ́ Àkọ́kọ́: Aṣ̀ẹ́dá Ilé-Iṣẹ́ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Mrs T Iṣẹ́ Àkọ́kọ́: Aṣ̀ẹ́dá Ilé-Iṣẹ́ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- The corporate design for Mrs T states out through a clean and classy, yet distinct look and feel that mirrors the product behind the design. Sleek, mostly white packaging underlined by three corporate colors. The Logo is supposed to work as a frame, that literally brands all the goods produced in the Mrs T manufactory, like a golden quality label. the choice of fonts underlines the fact that all labels are made by hand. The Logo font has a similar look and feel to it.
- Ìwọ̀n àti Àpò
- Business card 55 x 85 mm; Big bag: 180 x 260 x 40 mm; Small bag: 140 x 200 x 40 mm; Big glass:70 x 70 x 110 mm ; Medium glass: 70 x 70 x 75 mm; Small glass: 70 x 70 x5 0mm ; Flyer: 105 x 210 mm
- Àwọn Àkọlé
- Corporate Design, Packaging, Logo, Tea, Delicacies, Graphic Design
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- For the business cards and perspectively also for the packaging, we used a golden hot foil for the logo. Since the product was launched last year and the current packaging labels are printed in 4/4C so far.
- Ìpèníjà Àpèsè
- while starting to designed I created three different ways to see the product. Each of them was not entirely wrong and I felt attached to them because in a way they all seemed to be right. Two of the drafts were focusing of the origin of the tea ceremonies and practices of the eastern and western cultures. In the end it was to much of an excursus and we chose to realize the third draft, that creates a brand for the products which does not necessarily need to tell a complicated story.
- Ìwádìí
- At first I went online to get an overview on existing products related to the tea theme. I find pinterest to be a very helpful tool when it comes visual research. I created a pinbaord. according to that I did a tasting of my clients products. She provided me with a variety of her delicacies. That helped me a lot to get a hint of the world I wanted to create for the products.
- Ìmísí
- I got to try the products of my client, Maren Thobaben at a friends wedding and she asked if I could imagine to create a corporate design for her products. The characteristic of her baked goods is, that she uses tea as an ingredient. The world of tea - packaging, accessoires, heritage and the ceremony of preparing tea in different cultures were the source of my inspiration. I read a lot about it an in the and came back to the source of all of it, the tea plant.
- Àkókò Iṣẹ́ Àkànṣe
- The project started in July 2016 and is ongoing. I am working from Berlin, my client is working from Hamburg.
- Ìlànà Ìṣiṣẹ́
- The bags can be sealed shut with a laminating machine, so the food inside is vacuum sealed, the glassed have a standard screw cap that also can be sealed shut via vacuum. All items are labeled from the outside to to guarantee food safety.
- Àwọn Ọmọ Ẹgbẹ́
- Frontend Developer: Jannis Hell
- Ìfọwọ́sí Àwòrán
- All Images: Photographer / Jannis Hell, 2017
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