Unto Communication Tool Ìdánimọ̀ Ajọ láti ọwọ́ Unto jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2020 Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
IrinÀwòrán· 2020
Unto Communication Tool Ìdánimọ̀ Ajọ
látọ̀wọ́ Unto
Oníbàárà: Unto
Aṣẹ́gun Àmì-ẹ̀yẹ Irin A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #92669Àpẹrẹ Náà
Nípa Unto Communication Tool Ìdánimọ̀ Ajọ
Unto Communication Tool jẹ́ ètò ìdánimọ̀ ajọ tí a kọ́ yí ká káàdì orúkọ tí a lè pín. Káàdì náà ní ìwọ̀n 9 sí 5.4 sẹ̀ǹtímítà, ó sì gbé ìwífún ìkànsí kan náà lẹ́ẹ̀mejì, apá kan tí a tẹ̀ ní àyípadà orí-sí-ìsàlẹ̀ lókè apá kejì. Ìlà tí a gé fọ́nrán ń pín àwọn apá méjèèjì náà níyà, tí ó sì mú kí a lè fa káàdì náà ya sí méjì. Ẹni tí ó ni káàdì náà á pa apá kan mọ́, á sì fi apá kejì fún ẹlòmíràn, èyí tí ó jẹ́ kí káàdì kan ṣoṣo lè dé ọ̀dọ̀ olùkàn-sí kejì. Ìdánimọ̀ náà tún ní inú rẹ̀ ìwé ìròyìn tí a tẹ̀ sára bébà ìròyìn àti ike ìdè afọ́nrán tí a lò fún ìdì ọjà.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Irin A' Design Award
Unto Communication Tool Ìdánimọ̀ Ajọ jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Unto Communication Tool Ìdánimọ̀ Ajọ yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Unto Communication Tool Ìdánimọ̀ Ajọ nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Name cards and product wrapping have been necessary assets for individuals and brands to take on with a dash of their individuality. The team explores not only the graphics that go on but the functional limitations. Returning the essential function of a name card, which is connecting, by suggesting the card to be split into two and encouraging the user to keep one and share one, the design aims to increase the connections that one name card can make, and one social networking scene could offer.
- Ìwọ̀n àti Àpò
- Name card 9cmx5.4cm, Newsprint A3, Bubble wrap 5 ft. long x 12 in. wide x 5in, Perforated every 12in. A thick layer of film with a bubble on one side, the other side custom print pattern.
- Àwọn Àkọlé
- Name card, branding identity, sharable name card, experiential branding, customizable wrapping, six degrees of separation, second degree connection design
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- UV print method for translucent white on black ink, die-cut perforated line, UV print on the external layer of bubble wrap.
- Ìpèníjà Àpèsè
- The challenge here is trying to express the brand identity of experimental design, not only using graphics as communication but as a psychological medium that leads to action. The team decided to play with user experience and the intuition to tear along a perforated line and the satisfaction of it. And to weave together a visual recognition of brand identity using minimal elements, so that it may be distinctive but does not overpower the focus of user experience.
- Ìwádìí
- The theory of Six Degrees of Separation navigates as the primary concept in design thinking. In a world of 7 billion people, it seems that we are all connected by six or fewer acquaintances. And since internet networking has widely expanded our online acquaintances, the six people is lowered to four. Using the ancient way of advertising, word of mouth, this first-degree connection who received the name card is encouraged to extend the relationship to a second. Inspired to increase the connections that one name card can make, or one social networking scene could offer.
- Ìmísí
- Like many others, the brand identity is an opportunity for the business to introduce themselves from the very first interaction, for example, by handing out a name card. And for this design studio, they would like to communicate their brand language, through challenging ways of experiencing such traditional communicative tools, name card, flyer, and wrapping paper by amplifying its function and introducing new user experiences.
- Àkókò Iṣẹ́ Àkànṣe
- The project started in July till September 2019, in Taipei.
- Ìlànà Ìṣiṣẹ́
- The info on the card is in a dense paragraph format, presented twice, one upside down on top of another, a perforated line subtly parts the two paragraphs, encouraging the reader to tear apart for a more convenient read. The user is then encouraged to give out the other half of the card. One side of the card shows a full paragraph as if orally making a self introduction, the opposite side is highlighting only the necessary. The flyer is a traditional newsprint form, where as the bubble wrap, versatile for packaging purposes, use the patterned brand name to fill the receiver info.
- Àwọn Ìwé-ẹ̀rí Ohun-Ìmọ̀
- © 2019 Studio Unto. All Rights Reserved.
- Àwọn Ọmọ Ẹgbẹ́
- Ming Hsi Chou
Ching Yi Angela Chang - Ìfọwọ́sí Àwòrán
- Image#1: Ming Hsi Chou, creator, 2019, Image#2: Ming Hsi Chou, creator, 2019. Image#3: Ching Yi Chang, creator, 2019. Image#4: Ching Yi Chang, creator, 2019. Image #5: Ming Hsi Chou, 3D artist, 2019.
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