Morph Iṣẹ́ Onípilẹ̀ṣẹ̀: Àmìnisàmì Oúnjẹ àti Ohun Mímu láti ọwọ́ Mars Design Consultants jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2020 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àwòrán, Àpèjúwe àti Ìbánisọ̀rọ̀ Ojú-Ìwòran.
IdẹÀwòrán· 2020
Morph Iṣẹ́ Onípilẹ̀ṣẹ̀: Àmìnisàmì Oúnjẹ àti Ohun Mímu
látọ̀wọ́ Mars Design Consultants
Oníbàárà: Mars Design Consultants
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Àwòrán
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #98855Àpẹrẹ Náà
Nípa Morph Iṣẹ́ Onípilẹ̀ṣẹ̀: Àmìnisàmì Oúnjẹ àti Ohun Mímu
Ọ̀rọ̀ Ìwé: Morph jẹ́ ètò àmìnisàmì fún báà àti ilé oúnjẹ tó wà lókè òrùlé ní Hangzhou, China. Ìdánimọ̀ yìí fa ìmísí láti inú Liangzhu, ìtàn ìfẹ́ àtijọ́ ti ilẹ̀ China, àti láti inú ìyẹ́ àwọ̀ dídán ti labalábá blue morpho. Àmì (logo) náà so àwọn ìrísí ìyẹ́ labalábá abo àti akọ pọ̀ mọ́ ọ̀kan gẹ́gẹ́ bí àmì kan ṣoṣo. Ẹ̀yìn aláwọ̀ àlùkò dúdú fi hàn bí alẹ́ tó kún fún ìràwọ̀, nígbà tí àwọn ìyẹ́ náà ń fi ìyípadà àwọ̀ Òṣùmàrè hàn. Àpẹẹrẹ labalábá tó dà bí kaleidoscope ni ẹ̀yà àwòrán pàtàkì. A ti lo àpẹẹrẹ yìí sórí àkọsílẹ̀ oúnjẹ (menu), àpótí ìdáná (matchbox), àwòrán eré alátagbà (motion projections) àti ère iṣẹ́ ọnà ògiri.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
Morph Iṣẹ́ Onípilẹ̀ṣẹ̀: Àmìnisàmì Oúnjẹ àti Ohun Mímu jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Morph Iṣẹ́ Onípilẹ̀ṣẹ̀: Àmìnisàmì Oúnjẹ àti Ohun Mímu yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Morph Iṣẹ́ Onípilẹ̀ṣẹ̀: Àmìnisàmì Oúnjẹ àti Ohun Mímu ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- Morph is a roof bar located at Kempinski Hotel Hangzhou. The design starts with a local ancient love story and aims to be the most iconic part of the hotel. The emotional expression is fulfilling in every single part of the design, through colour, pattern and etc. It turns a traditional legend into a modern city's landmark, brings the travellers firmly into the local culture. The motion graphics has been acting as an essential role of the project, and immerse people into the folktale.
- Ìwọ̀n àti Àpò
- Logo minimum size for the vertical logo width is 15mm
Menu design is (W)120mm x (H)300mm
Matchbox design is (W)60mm x (H)40mm x (D)20mm
Wall art sculpture is (W)2000mm x (H)1200mm - Àwọn Àkọlé
- Morph, Modern Chinese bar, Food and Beverage branding, Logo Design, Art Design
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The logo represents a butterfly with two dominant forces which brings it to fly in the vast universe till eternity. The dark purple colour is used as the background colour to represent the starry night while the wings of the gynandromorph mirror the colourful transition of the rainbow. The kaleidoscope-like butterfly pattern is the main planar element, showing the unpredictable and mysterious qualities of the blue butterfly in the light and shadow. Such patterns will continue to be applied to menu, dynamic projections, and even artwork. The choice of fonts, young, stylish which converges with the taste of the futuristic interior design.
- Ìpèníjà Àpèsè
- In order to know the full story of Liangzhu, the whole design team needs to read the local history and any related articles to support our concept. The research also including understand the range, behaviour, wing structure and related references of blue morpho. As to find more evidence to the online articles, we had also visited the local library and found the most original copy of the story.
- Ìwádìí
- A few visits to modern and traditional Chinese restaurants and bars in Asia, to get inspired by the different dining experience.
Immersing the soul into the Chinese culture, cuisine and studied the dining habits.
The research does not only stop capturing the way of how they layout the menu but to really understand the whole dining ritual and new generational dining style. - Ìmísí
- The whole theme of the bar is telling the story of an ancient Chinese legend love story, LiangZhu.The design is intrigued by the dazzling iridescent wings of the Morph butterfly.
Bringing together the unique features of the female and male counterparts on each side of the wings, the design yields a gynandromorph.
The kaleidoscope-like butterfly pattern is the main planar elements, showing the unpredictable and mysterious of the blue butterfly under the light and shadow. - Àkókò Iṣẹ́ Àkànṣe
- The project started in 2019 and this bar and restaurant is located in Hangzhou China.
- Ìlànà Ìṣiṣẹ́
- The goal is to create a strong bar and restaurant branding through an extraordinary dining experience to customers.
Not only on the food itself, but the interaction should also go through from the sensation of each customer, like sounds, smell, visuals, lightings and the touches. The design also considers holistically, like the wall art sculpture, digital motion board, the special printing effects menu and etc, will bring you a different feel while you are in Morph. - Àwọn Ìwé-ẹ̀rí Ohun-Ìmọ̀
- MARS
- Àwọn Ọmọ Ẹgbẹ́
- Angela Lu Zhang
Nico Xu YiFei - Ìfọwọ́sí Àwòrán
- MARS
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