Eduardo Walles 的作品 Debes Intervenir 安全海报

设计师 Eduardo Walles 的作品 Debes Intervenir 安全海报荣获了极具声望的 2020 A' Design Award 铁奖，竞赛类别为平面、插画与视觉传达设计。

铁平面· 2020

Debes Intervenir 安全海报

设计师： Eduardo Walles

客户: tApp

平面类别A' Design Award 铁奖获奖者

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关于 Debes Intervenir 安全海报

《Debes Intervenir》是为一家工业厂区打造的职场安全海报系列。海报以对比方式呈现工具与设施的正确与错误使用方式,每个场景都聚焦于事故即将发生的前一瞬间。设计采用漫画风格,与工人建立亲切而清晰的沟通纽带,并由一位插画角色贯穿始终,引导员工理解每一条信息。画面以矢量插画工具绘制,保留有机而松弛的线条质感,随后通过图像编辑软件上色与排版合成。每张海报均印制于苯乙烯板材上,尺寸为900毫米×600毫米。

荣誉认可

关于A' Design Award 铁奖

Debes Intervenir 安全海报是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Debes Intervenir 安全海报将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Debes Intervenir 安全海报因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Debes Intervenir is the result effort to take care of all the staff,
regardless of range in the work areas. In this campaign, the tApp team seek to represent the correct and incorrect use of tools and facilities, underlining as an axis the key moment when something is about to go very wrong. The comic style turned out to be the approach channel towards the workers to generate a friendly, peaceful and pleasant bond.
尺寸与包装: Styrene 900 mm X 600 mm. Depth. 50
标签: Workers, Plants, Companies, Communication, Security, Colorful, Artwork, Agency, Strategy, internal, design, illustration, comic, poster
生产技术: For this project the tApp team decided to use the illustration tools that has Animate, because they needed a quality of organic, loose stroke and at the same time vectorized, for the graphic style they were looking for. For this reason tApp had to leave out to Illustrator software. In the end for composition, adjustment, color, masks, assembly and output they worked in Photoshop.
设计挑战: tApp knew from the beginning that the idea of the comic would be the channel for the message, but to find the style, the character design as well as the different possibilities were delaying them. There were many selection rounds, first the internal ones as a team, and then those of the client. The way to polish every detail on characters was long and excessive in the amount of changes, since they always found new things to contribute.
研究: For the realization of this project the tApp team review and rely on many references about comics, bullet handling, textual language, colors and the design of characters; since these are the main thread of a narrative and it is in them in whom instruction falls on how actions should be performed in a work area, which is it the main theme of the campaign. They also analyze the way on how messages can be direct without hindering persuasion and learning and as tie them with the graphic part to finally close the message.
灵感: The comic style of the campaign is a resource that, due to its visual nature, allows an opening to reasoning much easier to digest, as well as a direct and logical understanding for the receiver without waiting for a scolding or opinion even when the message is.
tApp decided to used the colorful and exciting path of the comic world to generate empathy and engagement with the collaborators in the workplace.
项目周期: The project started in September 2016 and finished in November 2016 in CDMX.
操作流程: The comic phenomenon has always been a factor that invites to read and reason the messages described under this visual style. The idea of integrating a graphic character that guides plant workers under the facade of an illustration it turned out to be a more direct link and understandable to the receiver.
专利: None, everything was created form scratch.
团队成员: Creative Director: Rodrigo Romandia
Art Director: Eduardo Walles
图片版权: None, everything was created form scratch.