设计师 Na An 的作品 Breath 海报系列 荣获了极具声望的 2020 A' Design Award 铜奖,竞赛类别为平面、插画与视觉传达设计。
铜平面· 2020
Breath 海报系列
设计师: Na An
客户: Luxun Academy Of Fine Arts
平面类别A' Design Award 铜奖获奖者
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验证 #103564 的获奖状态设计作品
关于 Breath 海报系列
《呼吸》是一组在新冠疫情期间为唤起公众健康意识而创作的海报。作品运用正负形手法,将人物侧脸轮廓与口罩边缘巧妙结合,共用的轮廓线暗示着呼吸与防护之间的共生关系。天空、城市、心脏与心跳等元素的加入,进一步将主题延伸至社群与团结。图形均为手绘创作,并借助图像编辑软件进行后期处理。每幅海报尺寸为700毫米×1000毫米。
荣誉认可
关于A' Design Award 铜奖
Breath 海报系列是 A' Design Award 铜奖得主,这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品,印证了其设计师丰富的经验、想象力与机智。预计Breath 海报系列将成为一件备受推崇、令人钦佩且被珍爱的物品,兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践,并因注重细节而出类拔萃。Breath 海报系列出色地满足需求,触动渴望,迷住情感,并吸引好奇心。
设计幕后
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由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- The posters mainly use the method of positive and negative shapes in the graphic design, combine the side face of person with the edge of masks, it suggests a symbiotic relationship between breathing and masks. The main figure is combined with graphic elements such as people, sky, city, heart and heartbeat, from three levels of symbiosis, the sky, with one heart, it causes people to think about relationship among prevention, confidence, community, unity.
- 尺寸与包装
- 700 mm x 1000 mm.
The posters are now used on Web pages, WeChat and Apps, will be used in print media, magazines, digital media and Motion Graphics in the future. - 标签
- Mask, person, side face, symbiosis, sky, heart, positive and negative shape
- 生产技术
- The works used hand-drawn graphics, and were designed and produced by Adobe Photoshop software.
- 设计挑战
- How to use graphics, a borderless language, to enhance people's confidence and courage, and use scientific methods against the virus. Masks, face, buildings, city, heart, heartbeat and so on, the combination of the shapes makes people think about the community for mankind and the importance of trust and unity from the perspective of history and society.
- 研究
- Research Objectives: Called on people to protect themselves scientifically, have conviction in winning the battle against COVID-19, and make continuous efforts in fighting the epidemic. Methodology: Use positive and negative shapes and combination of gradient in graphic design.
- 灵感
- The epidemic of COVID 19 inspired me to design a series of posters, the inspiration comes from masks and faces, Masks are the most effective and convenient way to prevent the spread of the virus. Now, the world has become such a indivisible community for mankind. We breathe together and share the same fate. We are confident that with the concerted efforts of the global community, fight against COVID 19, publicize epidemic prevention knowledge, and advocate the harmonious symbiosis between man and man.
- 项目周期
- The project finished in February 2020 in China, and has been exhibited in three exhibitions of public service advertising contest, from February 2020 to today.
- 操作流程
- This series of posters can be expanded in different Spaces. On two-dimensional, they can extend to a book or a logo by adding content, such as pictures and information that people united in their fight against viruses. In three dimensions, through the use of materials, they can be transformed into interactive three-dimensional posters or installation art. In realm of time, they can be designed as motion graphic.
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