设计师 Karen Cuthbert 的作品 Wolffstrunk 企业形象识别荣获了极具声望的 2021 A' Design Award 银奖，竞赛类别为平面、插画与视觉传达设计。

银平面· 2021

Wolffstrunk 企业形象识别

设计师： Karen Cuthbert

客户: Gerhard Wolff – Wolffstrunk

平面类别A' Design Award 银奖获奖者

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关于 Wolffstrunk 企业形象识别

Wolffstrunk 是为一家私人酿酒厂生产的果味烈酒与果味利口酒品牌打造的企业形象识别系统。图形的简约提炼与精准塑造构成了该视觉识别的鲜明特征。一个经过简化处理的狼形象作为整套企业设计系统的设计标记，并在其造型中融入了风格化的水滴形态。可活动的头部为标志赋予了幽默感，也使版式布局得以灵活多变。该系统涵盖组合标志、商务文件、瓶身标签、海报、明信片、品牌手册以及一段简短的网站动画。

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关于A' Design Award 银奖

Wolffstrunk 企业形象识别是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Wolffstrunk 企业形象识别将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Wolffstrunk 企业形象识别是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
尺寸与包装: Brandbook: 128 mm x 175 mm, 132 pages
标签: Corporate Identity, Corporate Design, Brand Design, Logo Design
生产技术: The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
设计挑战: The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of conﬁdent humour and allows a dynamic design of all variations of advertising material.
研究: The graphically reduced ﬁgure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the ﬁgure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simpliﬁed use of forms.
灵感: Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
项目周期: The project was my bachelor thesis and took about 4 month time.
操作流程: The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
专利: Copyrights belong to Karen Cuthbert, 2020
团队成员: Karen Cuthbert
图片版权: #1-#5 Karen Cuthbert, 2020