设计师 Jia Cheng 的作品 Statice Statice品牌视觉识别设计荣获了极具声望的 2021 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2021

Statice Statice品牌视觉识别设计

设计师： Jia Cheng

客户: Statice GmbH

平面类别A' Design Award 铜奖获奖者

9,721

已验证的获奖者

验证 #105916 的获奖状态

访问网站在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Statice Statice品牌视觉识别设计

Statice 是一家总部位于柏林的公司，为隐私兼容技术的开发提供数据匿名化解决方案。在这个项目中，动态的设计和鲜艳的色彩传达了令人印象深刻的视觉识别系统。两个D（原始数据到合成数据）的转换构成了品牌名称S，从而产生有用且独特的视觉特征。抢眼的色彩不仅来自statice（海洋薰衣草），也是直接体现品牌身份并建立信任的色彩，进一步凸显品牌形象。

荣誉认可

关于A' Design Award 铜奖

Statice Statice品牌视觉识别设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Statice Statice品牌视觉识别设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Statice Statice品牌视觉识别设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The logo is an overall and systematic visual symbol instead of a simple logo.dynamic and innovative visual language to well communicate the brand concept. The simple and modern graphic design further clarifies and enhances brand identity.
尺寸与包装: The logo is built on the golden section design. Brand fonts have been adjusted in line with the graphic design based on Sofia Pro. Poppins was chosen as the main typeface as it is a very modern and simple font.
标签: Branding, Dynamic Logo, Visual Identity, Corporate Identity, Brand Communication
生产技术: The vivid colors of Statice brand are used to provide a strong yet simple design. Gradient, hot stamping and silver printing process make the brand design well transmitted in the different materials.
设计挑战: Today, privacy is increasingly valued, and presenting privacy protection in the visual language is full of challenges. Not only that, to find the appropriate design language to reflect the connotation of the industry and brand also the challenges to face.
研究: Statice is a company based in Berlin, they offer a data anonymization solution to develop privacy-compliant technologies and solutions for enterprises and their end-users. We carried out preliminary work through market research, similar brand research, questionnaires and workshops
灵感: Statice is a privacy-preserving software company based in Berlin. Dynamic design and vivid colors communicated an impressive visual identity system. The conversion of the two "D' (original data to synthetic data) constitutes the brand name "S", which brings a powerful and unique visual feature.
项目周期: The project started in August 2019 in Berlin, Germany, and finished in January 2020 in Hamburg, Germany.
操作流程: It creates a unique visual experience, where it also communicates people to brand concept and story through a modern yet simple corporate identity.