设计师 Jiaqi Song 的作品 Harlem Advocacy 海报系列荣获了极具声望的 2021 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2021

Harlem Advocacy 海报系列

设计师： Jiaqi Song

客户: Bandujo Advertising Design

平面类别A' Design Award 铜奖获奖者

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验证 #107915 的获奖状态

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设计作品

关于 Harlem Advocacy 海报系列

《哈莱姆倡导》(Harlem Advocacy) 是为纽约市哈莱姆区一项公共健康倡导计划所创作的系列广告宣传海报。海报将品牌标识组合与插画图标相结合,每个图标代表一项服务,如医疗、社会、教育或就业支持。主海报将所有图标汇集呈现;在公共投放时,该系列被拆分为多张单幅海报,每张以大尺寸突出展示一个图标。视觉风格受波普艺术影响,使当地居民能够迅速识别各项服务。

荣誉认可

关于A' Design Award 铜奖

Harlem Advocacy 海报系列是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Harlem Advocacy 海报系列将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Harlem Advocacy 海报系列出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
尺寸与包装: Digital Design and Illustrations, Printed poster size 24 x 30 inches.
标签: graphic design, poster, illustrations, social service, poster design
生产技术: Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
设计挑战: The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
研究: The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
灵感: The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
项目周期: This project started in June 2017 in New York City and finished in September 2017 in New York City.
操作流程: There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.