Paul Robb 的作品 Branding Accademia of Perugia 品牌系统和活动

设计师 Paul Robb 的作品 Branding Accademia of Perugia 品牌系统和活动荣获了极具声望的 2021 A' Design Award 银奖，竞赛类别为平面、插画与视觉传达设计。

银平面· 2021

Branding Accademia of Perugia 品牌系统和活动

设计师： Paul Robb

客户: Accademia Di Belle Art Perugia

平面类别A' Design Award 银奖获奖者

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关于 Branding Accademia of Perugia 品牌系统和活动

佩鲁贾学院需要一个新的视觉形象来反映该机构快速迈向未来的愿望。 S&P 与 ABA 的员工和学生合作，让学院的不同部门和各个方面参与进来。设计师的作品面临的挑战是创建一个统一的动态品牌标识和架构，同时赋予单个课程个性。他们创建了一个充满活力、强大和积极的身份系统，适用于不同的艺术领域，避免了典型的陈词滥调和惯例。

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关于A' Design Award 银奖

Branding Accademia of Perugia 品牌系统和活动是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Branding Accademia of Perugia 品牌系统和活动将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Branding Accademia of Perugia 品牌系统和活动是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: The Accademia of Perugia, needed a new visual identity to reflect the institution’s desire to move quickly into the future. S&P worked with ABA’ s staff and students to involve different departments and aspects of the Academy. Our challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. We created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions
尺寸与包装: Online and outdoor campaign
标签: Type, Campaign, Art school
生产技术: The material was both digital and print
设计挑战: The main challenge was to create a non-3d effect in the rendering and have the effect movement in the outdoor experience.
研究: We wanted to create a fluid motion concept for the campaign and ur research entailed studying and replicating in 3d animation the flow and colors of soap bubbles and how they affect layers.
灵感: A robust visual communication was achieved through the design of a classical-inspired logo and a bespoke typeface together with the development of dynamic use of images throughout print and digital. The developed communication system uses motion graphics to create a wide palette of still images. These images are complemented by the colors and shapes morphing together to characterize and distinguish the different courses, workshops, and activities.
项目周期: June-October, Perugia Italy
操作流程: The Interaction with the campaign was across both traditional outdoor and online social campaigns.
团队成员: Creative direction: Paul Robb
Animation and Type: Tommaso Calderini
图片版权: Paul Robb