设计师 Fanny De Bray 的作品 Yoonly 视觉识别系统荣获了极具声望的 2021 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2021

Yoonly 视觉识别系统

设计师： Fanny De Bray

客户: Made for you

平面类别A' Design Award 铜奖获奖者

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色彩

设计作品

关于 Yoonly 视觉识别系统

Yoonly 是为一家专为年轻旅行者提供旅行体验的旅游品牌所设计的视觉识别系统。字母 Y 与地图定位图钉相结合,构成一个开关按钮的造型,呼应品牌标语"点亮生活"。两个字母 O 被塑造成无限符号的形状,寓意终生难忘的美好回忆。每个字母的底部向右轻扬,赋予标志动感与质感十足的视觉效果。鸭绿色让人联想到大海与天空,橙色则唤起人情的温暖与阳光的明媚。该识别系统同时适用于数字媒体与印刷媒介。

荣誉认可

关于A' Design Award 铜奖

Yoonly 视觉识别系统是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Yoonly 视觉识别系统将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Yoonly 视觉识别系统出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The letter Y with a pin creates an on/off button which perfectly illustrates the baseline: switch on life.
The two Os in Yoonly represent the sign for infinity, emphasizing the idea of memories which will last a lifetime.
The bottom of each letter flicks to the right, making the logo dynamic and textured.
尺寸与包装: Business card: 85 X 55 mm
Letterhead paper: A4
Envelope: 220 x 110mm
标签: travel, young, branding, graphic design, vacation, experiences, mountains, sea
生产技术: Logo
Business card
Letterhead paper
Envelope
设计挑战: Create a universe that matches the expectations of millennials.
Have a clear enough message with the logo, but also leave a creative interpretation possible.
Create a universe that can work with multiple destinations : mountain, sea side and much more.
研究: Several research have been conducted to create this design :

- Analysis of youth expectation for their travel through social network publication, competition and user interviews
- Brand platform with the company direction : What is the mission ? What are the USP ? Who is the target ?
- Moodboard of images & emotions that need to be associated with the brand (with the company direction)
灵感: The logo features the letter Y with a pin, which evokes the idea of geolocation, and is an image which is frequently used in the travel industry.
Duck green can evoke the sea and blue skies, while the color orange evokes human warmth, sunshine, the earth, and emotions.
The round lowercase typography is contemporary and inspired by the lettering used by start-ups and other current brands.
项目周期: The project started in June 2019 and finished in May 2020. Since septembrer 2020 a website has put into action this design.
操作流程: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
专利: Copyright Made for you
团队成员: Creative Director: Fanny de Bray
Brand Strategist: Amandine Lantelme
图片版权: Copyright Made for you