设计师 Ralf Kauffmann 的作品 Target 活动和销售支持 荣获了极具声望的 2021 A' Design Award 银奖,竞赛类别为广告、营销与传播设计。
银广告· 2021
Target 活动和销售支持
设计师: Ralf Kauffmann
客户: Brainartist GmbH
广告类别A' Design Award 银奖获奖者
已验证的获奖者
验证 #112715 的获奖状态设计作品
关于 Target 活动和销售支持
2020 年,Brainartist 为客户 Steitz Secura 发起跨媒体活动以获取新客户:以高度个性化的信息作为目标海报活动,尽可能靠近潜在客户的大门,并使用来自当前收藏。收件人在与销售人员预约时会收到匹配的对方。该活动的目的是让 Steitz Secura 和“匹配”公司成为完美的一对。 Brainartist 开发了完整的非常成功的活动。
荣誉认可
关于A' Design Award 银奖
Target 活动和销售支持是 A' Design Award 银奖得主,这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品,展现出其设计师杰出的专业技能、才华与敏锐。预计Target 活动和销售支持将成为一件出色的典范之作,兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明,造福并拓展艺术、科学、设计和技术的边界。Target 活动和销售支持是一件令人羡慕的创作,它唤起渴望,带来积极的情感,并激发惊叹与赞叹。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- STEITZ SECURA, a manufacturer of safety and work shoes, had the goal of repositioning the brand appearance in the market. The new appearance was to be eye-catching, challenging and unusual for the sector and the competition. The unmistakable statement of wanting "the best" reflects the promise to customers to expect only "the best". The revision of communication in all areas, from online, social media, B2B, trade fair and POS defines the new attitude of STEITZ.
- 标签
- Target Campain, Out of home, Mailing, Campaing design, strategy
- 灵感
- in a spiral of the typical contrasting images of boxers etc. who, however, pay high respect to each other and acknowledge each other's performance
- 专利
- Declaration of agreement
MarcWolter
Mail: marc.wolter@steitzsecura.com
Phone: +49 6352 / 4002 - 166
Date: 20.10.2020
We, Louis Steitz Secura GmbH + Co. KG , give our advertising agency, BRAINARTIST GmbH,
permission to submit our joint marketing campaign for an award announcement. We have been
informed about the award submission and support this project. We also grant permission to
use the model illustrations.
is in Documents. - 图片版权
- Copyright by Louis STEITZ SECURA
GmbH + Co. KG
Vorstadt 40
67292 Kirchheimbolanden
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