David Jimenez 的作品 Self Help Graphics and Art 品牌形象识别

设计师 David Jimenez 的作品 Self Help Graphics and Art 品牌形象识别荣获了极具声望的 2021 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2021

Self Help Graphics and Art 品牌形象识别

设计师： David Jimenez

客户: David Jimenez

平面类别A' Design Award 铜奖获奖者

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验证 #117221 的获奖状态

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关于 Self Help Graphics and Art 品牌形象识别

《Self Help Graphics and Art》是为洛杉矶东区一家社区艺术中心打造的品牌重塑项目。全新的视觉形象体现了该中心的价值观、使命与历史——它源自奇卡纳、奇卡诺及拉丁裔艺术家的文化认同与政治赋权运动。阿兹特克与玛雅象形文字的网格结构启发了定制标题字体与标志字体的设计。标志字体在中密度纤维板上激光切割,并以凸版印刷方式呈现,以增添质感。海报采用丝网印刷制作,以致敬该中心的版画印刷历史。

荣誉认可

关于A' Design Award 铜奖

Self Help Graphics and Art 品牌形象识别是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Self Help Graphics and Art 品牌形象识别将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Self Help Graphics and Art 品牌形象识别出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The goal was to provide Self Help Graphics & Art with an identity that embraces the community arts center’s value, mission, and history in East Los Angeles. Self Help Graphics and Art started in the context of the cultural identity and political empowerment of Chicana/o and Latinx artist.
尺寸与包装: Poster size 28"x 40" inches
Newspaper booklet 11.378" x 14.9606" inches.
Screen printed, laser cut and letterpress.
标签: Grid, Geometric, Typeface, Typographic
生产技术: The custom logotype and typeface was laser cut on mdf wood and letterpress to achieve texture. All poster were screen printed on 28"x 40" inch Rives BFK printmaking paper.
设计挑战: Self Help Graphics and Art is a community arts center located in East Los Angeles. Formed during the cultural renaissance that accompanied the Chicano Movement, Self Help promotes socially engaging art with a conscience to service the Chicana/o and Latinx community and diverse audiences through artistic freedom and cultural affirmation.
The creative challenge was developing a new identity that also appeals to a more diverse and contemporary audience and communicates the heritage of Self Help Graphics & Art.
研究: Research the history of Self Help Graphics & Art through books and visiting the facility. Went through rounds of explorations and revisions. Book credit- Self Help Graphics and Art: Art in the heart of East Los Angeles by Colin Gunckel.
灵感: Inspired by the grid used in the Aztec and Mayan hieroglyphs, the custom display font helps celebrate and revitalize its brand identity to reflect its history. The final logotype and typeface was letterpress and screen printed to achieve texture and pay homage to Self Help Graphics & Art printmaking history.
项目周期: Project started in April 2018 in Los Angeles, Ca and finished in Dec, 2018.
团队成员: David Jimenez