设计师 PepsiCo Design and Innovation 的作品 Lays Heartwork 广告活动 荣获了极具声望的 2021 A' Design Award 银奖，竞赛类别为广告、营销与传播设计。
银广告· 2021
Lays Heartwork 广告活动
设计师： PepsiCo Design and Innovation
客户: PepsiCo Design & Innovation
广告类别A' Design Award 银奖获奖者
已验证的获奖者
验证 #118793 的获奖状态设计作品
关于 Lays Heartwork 广告活动
《乐事·心之所作》(Lays Heartwork) 是在新冠疫情期间为乐事品牌打造的广告活动。该活动向乐事价值链背后默默付出的人们致谢,包括农民、工厂员工、货车司机、零售商与配送人员。明亮乐观的色彩与直白诚挚的感谢话语相结合,贯穿于包装设计之中。每一个包装袋都成为对这些鲜少被当面致谢的社区劳动者的致敬。其用意在于表明:这些日复一日的付出不仅是辛勤之作(hard work),更是用心之作(heartwork)。
荣誉认可
关于A' Design Award 银奖
Lays Heartwork 广告活动是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Lays Heartwork 广告活动将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Lays Heartwork 广告活动是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- In extraordinary and challenging times, going about ones daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. Our team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In our eyes, their work is not just hard, it is Heartwork.
- 灵感
- To express our gratitude for all the unsung and unseen heroes fighting the Covid-19 pandemic, Lays created the Heartwork campaign. Employing bright, optimistic colors and heartfelt messaging, the design for this series featured the community heroes whom we rarely get to thank in person, from farmers and factory workers to truck drivers, retailers, and deliverymen. Every pack of Lays became a celebration of their #HEARTWORK.
- 团队成员
- PepsiCo Design & Innovation
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