设计师 Anja Zambelli Colak 的作品 Quix 品牌形象设计荣获了极具声望的 2021 A' Design Award 银奖，竞赛类别为平面、插画与视觉传达设计。

银平面· 2021

Quix 品牌形象设计

设计师： Anja Zambelli Colak

客户: Zambelli Brand Design

平面类别A' Design Award 银奖获奖者

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设计作品

关于 Quix 品牌形象设计

Quix 是为提供冷热饮品与零食的自助售货机打造的品牌形象。该形象汲取意大利文化中的色彩、肌理与造型,向意大利设计的黄金时代致敬。略带复古的格调唤起"甜蜜生活"年代的记忆,传递出意大利咖啡文化的韵味。咖啡杯与海报采用CMYK四色胶印工艺印制,售货机机身则以印刷膜贴饰呈现品牌标识。这一设计将匆匆的咖啡时光转化为一场宁静的视觉体验。

荣誉认可

关于A' Design Award 银奖

Quix 品牌形象设计是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Quix 品牌形象设计将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Quix 品牌形象设计是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Quix’s design was created by choosing colors, textures, and forms from Italian culture that pay homage to the golden age of Italian design and the giants that defined it. The design nods to the Dolce Vita years with a slightly vintage appeal that transports the consumer to a more relaxed space. This design is unique because it was able to capture the essence of Italian aesthetics and implement them on a smaller scale - vending machines.
尺寸与包装: To go coffee cup small: 46x60 mm To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
标签: Branding, Coffee, vending machine, QSR, quick service, Italian, Italian design, Italian aesthetics
生产技术: Coffee cups and posters were printed using CMYK colour and offset technology. Vending machines are branded using printed foils.
设计挑战: Challenges faced included a market oversaturated with coffee products, quality not being a competitive advantage in vending machine products, limited physical thus limited space to communicate brand experience. Due to the low price point, brand packaging and collaterals needed to be designed keeping in mind a low budget and the design needed to appeal to a wide range of consumers – from university students (Gen Z) to blue-collar workers (Boomer) and office staff (Millennials).
研究: Workshops were conducted to set up a brand strategy. The objective was to define brand essence and philosophy, expected brand experience, brand personality and character definition, brand target groups, and market positioning. The personality defined – Quix is an elegant, clever friend and assistant inspired by Italian aesthetics. Thorough research of the history of Italian graphic design was conducted before concept development. Design prototyping tested the identity at every brand touchpoint.
灵感: Italians are unparalleled at coffee drinking and nurturing coffee culture. Quix was inspired by the juxtaposition of this languid Italian coffee culture and grabbing a quick cup of coffee. The design weaves Italian values into its visual identity with colors and textures that pay homage to the golden age of Italian design. Its vintage appeal evokes Italian charm with the aroma of premium coffee - because despite the fast pace, find time to take a break and enjoy life. Dolce vita.
项目周期: The project started in January 2020 and finished in August 2020 in Rijeka, Croatia.
操作流程: Quix are quality self-service vending machines that provide hot and cold drinks and snack meals, with guaranteed product quality, in an attractive form. As the consumer approaches to purchase a cup of coffee, Quix immediately creates a unique visual experience in the space where the vending machine is installed. Unlike typical vending machines, the design is an integral part of the experience and immediately transports the consumer to a different time and place evoking Italian coffee culture.