Lu Zhao, Ruhe Zhang and Qi Wang 的作品 Irrational Slice 信息可视化

设计师 Lu Zhao, Ruhe Zhang and Qi Wang 的作品 Irrational Slice 信息可视化荣获了极具声望的 2021 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2021

Irrational Slice 信息可视化

设计师： Lu Zhao, Ruhe Zhang and Qi Wang

平面类别A' Design Award 铜奖获奖者

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关于 Irrational Slice 信息可视化

《非理性切片》是一个将研究数据呈现于三维空间的信息可视化项目。数据来源于一项比较人类判断与机器判断的认知实验。三维模型参照大脑神经元的结构构建而成。通过增强现实软件,扫描印刷海报即可让模型显现。观者可用手指旋转模型并进行放大或缩小,从多个角度解读信息。该项目旨在探索观察与传递信息的全新方式。

荣誉认可

关于A' Design Award 铜奖

Irrational Slice 信息可视化是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Irrational Slice 信息可视化将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Irrational Slice 信息可视化出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: Based on a variety of visual forms of expression, the information is established in three-dimensional space, and combined with AR technology to deliver multi-dimensional information. On the basis of better interaction, the audience can receive information more clearly by using three-dimensional space. The work aims to open up new ideas of information observation and provide more possibilities for exploring the interactive transmission of information design in the context of digital media art.
标签: Information Design, Information Visualization, AR, 3D, Poster
生产技术: Multimedia
设计挑战: The difficulty lies in the balance between "clear transmission of information" and "better visual effect". During the creation process, I made many attempts, and finally chose to establish data visualization in 3D, hoping to explore new presentation ways of information design so as to find the best balance point. This is a new attempt, and we hope that this 3D presentation can strengthen the sense of connection between the viewer and the data, and make the transmission of information more effective.
研究: The integration of information is a very important part, and it is this data that sets the stage for our later creation. Analyzing the data takes up most of our upfront work, but it's essential. We built a 3D information model based on a large amount of research data, combined with the structure of brain neurons, with the ultimate purpose of exploring people's irrational cognition and judgment, as well as developing new ideas of information observation, so that readers can better understand information through stronger interactive mode.
灵感: Inspired by the fact that people's irrational choices are affected by multiple reasons, Seek inspiration from some common but overlooked normalcy in life. Focus on subjective, irrational, emotional moments or cognitive moments that we all have. This is why robots are chosen as the comparison item.The 3D information visualization model and poster were made based on the data obtained from the cognitive experiment of man-machine confrontation.
项目周期: The project started in March 2020 in China and finished in June 2020 , and was exhibited in "The start of a long journey outstanding works by graduates of 2020 from key arts academics in China” of Hubei Institute of Fine Arts.
操作流程: By using AR software to scan pictures,3D information model appears, which can be controlled by fingers to zoom in and out, rotate, etc. So that viewers can read information from multiple angles and enhance interaction.
团队成员: Lu Zhao
Ruhe Zhang
Qi Wang
Xiaoying Li