设计师 Fabiano Dalmacio 的作品 Full Moon 社交媒体广告荣获了极具声望的 2021 A' Design Award 银奖，竞赛类别为广告、营销与传播设计。

银广告· 2021

Full Moon 社交媒体广告

设计师： Fabiano Dalmacio

客户: Rothco, part of Accenture Interactive

广告类别A' Design Award 银奖获奖者

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关于 Full Moon 社交媒体广告

《满月》是为健力士（Guinness）创作的一则社交媒体广告。该视觉作品于2020年万圣节之夜在Facebook与Instagram的信息流及快拍中发布，当晚全球各地都可观赏到罕见的蓝月亮。图像通过Adobe Photoshop中的修图与照片合成技术制作完成，将高分辨率的月球素材、品牌图像与啤酒质感以图层方式叠加融合，形成一幅完整画面。创作意图在于以月亮与一杯啤酒之间的简洁关联，加入这场全球性的话题讨论。

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关于A' Design Award 银奖

Full Moon 社交媒体广告是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Full Moon 社交媒体广告将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Full Moon 社交媒体广告是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
尺寸与包装: Facebook & Instagram feed/stories.
标签: beer, Guinness, halloween, moon, Ireland
生产技术: The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
设计挑战: The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
研究: Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
灵感: A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
项目周期: The project was developed in October 2020 in Dublin, Ireland.
操作流程: The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours.
团队成员: Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire