Dennis Furniss 的作品 Pepsi NFL Limited Edition 饮料罐包装

设计师 Dennis Furniss 的作品 Pepsi NFL Limited Edition 饮料罐包装荣获了极具声望的 2021 A' Design Award 铂金奖，竞赛类别为包装设计。

铂金包装· 2021

Pepsi NFL Limited Edition 饮料罐包装

设计师： Dennis Furniss

客户: Pepsi

包装类别A' Design Award 铂金奖获奖者

819,500

已验证的获奖者

验证 #123073 的获奖状态

访问网站在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Pepsi NFL Limited Edition 饮料罐包装

百事可乐NFL限量版是为墨西哥市场打造的系列饮料罐。四款罐身分别致敬四支美式橄榄球队：达拉斯牛仔队、匹兹堡钢人队、拉斯维加斯突袭者队和新英格兰爱国者队。每款罐身均采用各自球队的配色方案。充满动感的插画风格以夸张的人物比例呈现球员形象，传递出这项运动的力量感与对抗性。罐体采用铝材制成，并以高清晰度胶印工艺印刷。该系列与一项数字营销活动联动，通过线下门店与线上渠道同步销售。

荣誉认可

关于A' Design Award 铂金奖

Pepsi NFL Limited Edition 饮料罐包装是 A' Design Award 铂金奖得主，这是授予真正卓越、优雅和宏伟设计的极具声望的认可。铂金奖得主是创造的奇迹，是智力创造力极限的见证，展现出其设计师无与伦比的专业精神和天才。这些设计被期待成为定义一个时代的美学、造福社会、并拓展艺术、科学、设计和技术边界的最负盛名的作品。Pepsi NFL Limited Edition 饮料罐包装展现出超凡脱俗的卓越水准，以其有益而宝贵的特质毫无疑问地让世界变得更美好。Pepsi NFL Limited Edition 饮料罐包装是一件赢得 A' Design Award 铂金奖的作品，它唤起欲望，启发人心，令人愉悦，并迸发出巨大的喜悦。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: To celebrate the love for american football in Mexico, Pepsi developed a limited edition that puts a spotlight on four teams. By directly connecting packaging design with a digital campaign the design Pepsi created a unique football experience.
尺寸与包装: 110 mm x 50 mm x 110 mm / 18.5 lbs
标签: Packaging, NFL, Mexico, Sport, Football, Illustration, Dynamic
生产技术: High definition Offset printing on aluminum cans
设计挑战: Understanding the global context was crucial for the development of this can series. Due to lockdown sports fans could not attend live events or travel. This insight was important to develop the creative and aim to bring some of that excitement into peoples homes through this unique offering.
研究: Worked closely with the NFL Mexico to understand which teams where the most beloved by local audience by number of followers. Having this information Pepsi crafted the collection to make sure it brought to live the excitement and love for those teams.
灵感: Inspired by the dynamism of the sport, Pepsi developed an illustration style that captures the physicality of the game and exaggerates the players proportions. Using team specific color palettes Pepsi created a collection for Mexico, designing cans for Dallas Cowboys, Pittsburg Stealers, Las Vegas Raiders, and the New England Patriots
项目周期: 3 Months (Nov 20- Feb 21) Mexico
操作流程: Product was distributed in traditional and modern channels, costumer could buy it in the store or online through amazon Mexico.
专利: Pepsico Design Center Latam
团队成员: PepsiCo Design Latin America
图片版权: Pepsico Design Center Latam