China Resources Snow Breweries 的作品 Nong Li 啤酒包装

设计师 China Resources Snow Breweries 的作品 Nong Li 啤酒包装荣获了极具声望的 2025 A' Design Award 铂金奖，竞赛类别为包装设计。

铂金包装· 2025

Nong Li 啤酒包装

设计师： China Resources Snow Breweries

客户: China Resources Snow Breweries

包装类别A' Design Award 铂金奖获奖者

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关于 Nong Li 啤酒包装

"农礼"是一款受中国古代仰韶文化启发的啤酒包装设计。瓶身造型取自双耳鲵鱼纹陶壶——一种在那个远古文化中用作盛酒器的鲵鱼纹陶器。设计将黑陶工艺与传统玻璃瓶型相结合,深沉的色泽可保护啤酒免受光照与温度变化的影响。几何纹样既增添了视觉趣味,又提供了稳固的握持感。瓶盖则演绎了中国古代敬酒礼仪的四个步骤:品、献、酢、酬。

荣誉认可

关于A' Design Award 铂金奖

Nong Li 啤酒包装是 A' Design Award 铂金奖得主，这是授予真正卓越、优雅和宏伟设计的极具声望的认可。铂金奖得主是创造的奇迹，是智力创造力极限的见证，展现出其设计师无与伦比的专业精神和天才。这些设计被期待成为定义一个时代的美学、造福社会、并拓展艺术、科学、设计和技术边界的最负盛名的作品。Nong Li 啤酒包装展现出超凡脱俗的卓越水准，以其有益而宝贵的特质毫无疑问地让世界变得更美好。Nong Li 啤酒包装是一件赢得 A' Design Award 铂金奖的作品，它唤起欲望，启发人心，令人愉悦，并迸发出巨大的喜悦。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Nong Li epitomizes Chinese brewing culture, enchanting from brew to packaging. It combines a recipe from the Yangshao Culture and the ancient grain fermentation technique called Nie Zao, celebrating Chinese brewing tradition. The bottle is shaped after the Shuang Er Ni Yu (salamander fish) patterned pottery vessel iconic in the Yangshao Culture. The cap is adorned with the scenes of ancient Chinese drinking etiquette. Every detail reflects the reverence and inheritance of history and culture.
尺寸与包装: product dimensions, 355 mm x 355 mm x 120 mm
标签: Beer packaging, Ancient grain fermentation, Yangshao culture, Chinese drinking etiquette, Integration of classical art
生产技术: The bottle is a blend of black pottery craftsmanship and traditional glass form, exuding a timeless allure as if suspending the ephemeral moment in perpetuity. Its dark hue protects the beer from light and temperature fluctuations, complemented by a meticulous seal to preserve the prime flavor over time.
设计挑战: The challenge was to distill the essence of Yangshao Culture into an accessible form, and stay attuned to modern aesthetics. To this end, this packaging integrates the silhouette of Neolithic painted pottery vessel, geometric patterns from the Yangshao Culture, and illustrations of a genteel toast ritual when hosting guests. These elements, presented in a vivid, intuitive manner, transform Nong Li into a piece of cultural art, enriching beer enjoyment with cultural value and aesthetic allure.
研究: By delving deep into the Yangshao Culture and Chinese liquor culture, this packaging design merges classical elements with modern aesthetics. This fusion giving birth to Nong Li, a product steeped in cultural depth and artistic charm. It celebrates the ancient brewing technique, while also embodying an innovative extension of contemporary drinking culture, seamlessly bridging the past with the present.
灵感: This packaging embodies the idea that Nong Li: Embracing Tradition and Elegance in Every Sip, aiming to promote Chinese liquor culture and drinking etiquette. The bottle deign draws on the culturally rich form and patterns of the Shuang Er Ni Yu (salamander fish) patterned pottery vessel, an iconic liquor container in the Yangshao Culture. The cap is illustrated with four steps of a genteel toast ritual in ancient China, highlighting the cultural depth and artistic value of Nong Li.
项目周期: The design and development of Nong Li was completed in January, 2023. It was introduced the market in September of the same year.
操作流程: The cap is adorned with the scenes of ancient Chinese drinking etiquette, illustrating four steps of a toast ritual: taste, offer, respond, and reciprocate. Each sip becomes a journey through this drinking tradition.
The geometric patterns on the bottle add an aesthetic appeal, and secure a grip free from slipping.
Presented in a gift box alongside the traditional Gu drinking vessels, Nong Li is steeped in the echoes of antiquity, perfect for gifting friends and family or treating guests.
团队成员: Qiguang Li, Celine Zhou, Yan Yang