Daisuke Kobayashi 的作品 Kairi Murakami 品牌形象重塑设计

设计师 Daisuke Kobayashi 的作品 Kairi Murakami 品牌形象重塑设计荣获了极具声望的 2021 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2021

Kairi Murakami 品牌形象重塑设计

设计师： Daisuke Kobayashi

客户: Iki Retreat Kairi Murakami

平面类别A' Design Award 铜奖获奖者

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色彩

设计作品

关于 Kairi Murakami 品牌形象重塑设计

「海里村上」是为日本长崎县壹岐岛上一家酒店打造的品牌形象重塑设计。标志以酒店名称中出现的汉字「壹」为灵感,其字形呈现为一道水平横线。这条横线同时唤起了汤本湾的景致——那是宾客抵达时映入眼帘的第一道风景。标志由直线与圆形构成,传达出震撼而令人难忘的景观意象。色彩运用了令人联想到黄昏落日的渐变效果。该视觉识别系统应用于大堂标识、名片与信纸等物料之上,将酒店呈现为宾客的第二个家。

荣誉认可

关于A' Design Award 铜奖

Kairi Murakami 品牌形象重塑设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Kairi Murakami 品牌形象重塑设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Kairi Murakami 品牌形象重塑设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.
尺寸与包装: Many elements such as hall signs, business cards, letterhead, etc. were created from the logo.
标签: Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel
生产技术: The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.
设计挑战: The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.
研究: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.
灵感: I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses.
Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home.
项目周期: Started in July 2019 and ended in March 2020 in Nagasaki, Japan.
操作流程: The main concept of the brand is to design a landscape that would be our second home for the customers.
专利: Copyrights Daisuke Kobayashi
团队成员: Creative Director & Designer Daisuke Kobayashi
图片版权: Photo Daisuke Kobayashi