设计师 Mateus Morgan 的作品 Vessi Animation 产品动画 荣获了极具声望的 2022 A' Design Award 银奖，竞赛类别为电影、视频与动画设计。
银电影· 2022
Vessi Animation 产品动画
设计师： Mateus Morgan
客户: Morgan Studio
电影类别A' Design Award 银奖获奖者
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已验证的获奖者
验证 #136048 的获奖状态设计作品
关于 Vessi Animation 产品动画
Vessi Animation 是为一款靴子创作的宣传动画。该动画通过自然的视觉元素呈现产品，将这款鞋履与消费者的生活方式联系起来。水呼应了靴子的产品特性，云则传达出轻盈之感。靴子以照片为参考，在 3ds Max 中运用硬表面建模技术完成建模，并赋予皮革材质贴图。渲染使用 Redshift 完成，模拟效果则通过 Houdini 实现。该动画应用于产品官网及社交媒体平台，全程未使用任何说明性文字。
荣誉认可
关于A' Design Award 银奖
Vessi Animation 产品动画是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Vessi Animation 产品动画将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Vessi Animation 产品动画是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
设计幕后
媒体资料包
由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits lightness, present on the shoe essence. Everything made in 3D without scans
- 尺寸与包装
- 1920X1080
- 标签
- boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- 生产技术
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Redshift was used for rendering and Houdini for Simulations
- 设计挑战
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- 研究
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- 灵感
- We where inspired by nature elements, connecting the image directly with the customers life style. The water element is fully connected to the product features, as well the cloud element that represents lightness.
- 项目周期
- It toke around 2 months to finish
- 操作流程
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- 团队成员
- Mateus Morgan, Vinicius Lavor, José Rafael, Enzo Kinukawa, Samuel Simionato, Lucas Feitosa, Teresa Chan
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