Anja Zambelli Colak 的作品 Figura 品牌形象与包装设计

设计师 Anja Zambelli Colak 的作品 Figura 品牌形象与包装设计荣获了极具声望的 2022 A' Design Award 铁奖，竞赛类别为平面、插画与视觉传达设计。

铁平面· 2022

Figura 品牌形象与包装设计

设计师： Anja Zambelli Colak

客户: Zambelli Brand Design

平面类别A' Design Award 铁奖获奖者

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关于 Figura 品牌形象与包装设计

Figura是为一系列地中海美食（包括无花果糕、巧克力和橄榄油）打造的品牌形象与包装设计。整体识别系统以一枚无花果图标为核心，将其风格化为热气球造型，寓意旅行，亦呼应品牌创始人的地中海渊源。金色、紫色与绿色三种色调分别代表主要原料。无花果叶、波浪与鱼鳞纹样则唤起对地中海的联想。标签与纸质包装采用Fedrigoni纸张，以潘通专色印刷，并辅以烫金工艺。该设计旨在将这些产品引入亚洲市场。

荣誉认可

关于A' Design Award 铁奖

Figura 品牌形象与包装设计是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Figura 品牌形象与包装设计将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Figura 品牌形象与包装设计因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Figura design centers around the fig icon stylized to form an air balloon. This reflects brand's goal to bring Mediterranean delicacies to the Asian market: fig cakes, chocolates and olive oils. Born out of passion for healthy food and travel experiences, Figura's design is telling a story of its founder roots. Golden hues, purple and green tones are used to symbolize brand's main ingredients. Design is accompanied by patterns that evoke the Mediterranean: fig leaves, waves, and fish flakes.
尺寸与包装: Olive oil label: 10 x 14 cm
Chocolate box: 8 x 15 cm
Raw fig cake box: 28 x 5 cm
标签: branding, packaging, chocolate box, olive oil label, label, purple, gold, Mediterranean, air balloon, travel
生产技术: High-quality printing from Pantone colors on Fedrigoni paper, both for labels and paper packaging. Addition of gold foil.
设计挑战: The design of Figura's brand and packaging was a result of an in-depth process that included the discovery of client's drivers and company culture. Several challenges were identified: Design and packaging had to tell a story of client's roots and her link to the Mediterranean culture. Branding had to speak towards the Asian target and end-user. Brand packaging had to be designed using ecological and affordable materials yet having a look and feel that translates high quality of the product.
研究: After initial consultations, two workshops were held with the client. The first one goal was to discovered key drivers behind the brand, brand’s unique story, philosophy, personality, target market and benchmark. The second workshop was held to present the client with three different brand personality mood boards helping the client to choose a branding direction that is aligned with the brand's unique market positioning. Design was prototyped and tested before creating the final identity.
灵感: Figura products are inspired by the Mediterranean. So is the design of Figura's brand and product. Born out of the wish to bring the exotic product to the Asian market, Figura packaging reflects the hues, tones, and textures of the Mediterranean. Figura's founder traveled the world telling the story of her place of birth, this was the main inspiration for the brand and its design. The air balloon icon is telling the story of her voyage, her love for the Mediterranean, its cuisine and lifestyle.
项目周期: The project started in November 2020 and finished in April 2021 in Croatia and Hong Kong.
操作流程: Figura's brand identity is used to communicate Mediterranean philosophy and lifestyle. This approach is differentiating products from competitors in the Asian market. Branding and packaging communicate these elements to clients and evokes in them a sense of travel to Europe in the search for traditional products and taste. Product packaging is designed as a primary advertising mechanism and aligned with the target’s expectations.
团队成员: Anja Zambelli Colak