设计师 Sxdesign 的作品 Jing Yin Li 品牌形象设计荣获了极具声望的 2022 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2022

Jing Yin Li 品牌形象设计

设计师： Sxdesign

客户: Jing Yin Li

平面类别A' Design Award 铜奖获奖者

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关于 Jing Yin Li 品牌形象设计

净衣礼是为中国市场上一个衣物清洗与护理品牌打造的品牌形象。标志由方形与四分之一圆等简洁几何形态构成，以四行排列组合而成，其中三行分别构成品牌名称首字母 J、Y、L。各形状以稳定、对称的方式排布，传递出可靠与稳固的品牌气质。品牌色介于红与紫之间，取意于中国传统瓷器与红木（紫檀）家具的色泽。该标志在最小 6×12 毫米的尺寸下仍能保持清晰可辨。

荣誉认可

关于A' Design Award 铜奖

Jing Yin Li 品牌形象设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Jing Yin Li 品牌形象设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Jing Yin Li 品牌形象设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: This design is divided into four rows. Three of them are combined with a square and a quarter of a circle, and the first row represents letter J and last one represents letter L. The second row contains two quarters, which forms a Y together with the third row. Those three letters happens to be abbreviations of brand name Jing Yin Li. Meanwhile, squares and circles are lined to be steady and symmetric, in order to show reliability and firmness.
尺寸与包装: Minimum size of logo: 6mmx12mm
标签: Brand Design, Logo, Branding, Visual Identity, Pure, Cleaning
生产技术: Developed graphically in 1:2 ratio, four rows each is also in 1:2 ratio. The gap between each row is also design to 0.5mm when the height of logo becomes to 6mm. For this, logo takes most space inside and forms a strong and abstract shape and still can be used to print and injection molding.
设计挑战: 1.balance between conveying certain information and visual identifiability
2.balance between visual identifiability and apply to big and small product in the future
研究: Brand color is originated from traditional Chinese precious porcelain and red sandalwood furniture. It is balanced between red and purple. In Chinese culture, it is linked with some sense of luxury but not too much.
灵感: For the visual identity of a new clothes cleaning and care brand at Chinese market, focused on providing healthy and slightly luxury lifestyle, comes to a name Jing Yin Li, which means pure gravitation or the power to the cleanness in English. As a new brand, its logo need to be eye-catching, along with sense of reliability and firmness. Designer tried to establish the whole graphic with simple geometric shapes like circles and squares, in order to make it easy for consumers to recognize and to remember. Those shapes also form three particular letters, which refers to the abbreviation of brand name Jing Yin Li.
项目周期: July to November, 2021, at Beijing, Shenzhen
操作流程: Logo is basically abstract and consists of basic shapes, which makes logo easily recognized and remembered. It would be kind of interesting when viewers suddenly realize it looks like Jing Yin Li.
专利: Sxdesign
团队成员: Fangbo Wu
Beibei Liu
Tianshu Liu
Haining Jiang
Xu Chen
Rong Zhang
图片版权: Sxdesign