设计师 Etude Digital 的作品 BTY Brand Identity 标志与应用系统荣获了极具声望的 2022 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2022

BTY Brand Identity 标志与应用系统

设计师： Etude Digital

客户: BTY Group

平面类别A' Design Award 铜奖获奖者

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验证 #138763 的获奖状态

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色彩

设计作品

关于 BTY Brand Identity 标志与应用系统

BTY品牌识别系统是为BTY集团打造的一套标志及其应用方案。标志图形以分析性与数学化的手法诠释了大三角帆展开瞬间的形态,同时也呼应了大三角帆为帆船竞速运动带来的颠覆性变革。该标志象征着一个由人引领技术的未来。设计历经三百余张铅笔草图,随后在数字媒介中不断精炼,最终达成预期的几何形态。黑色为主色调,并以明快的色彩加以辅助。黑白形式使其能够便捷地在多种承印材质上复制呈现。

荣誉认可

关于A' Design Award 铜奖

BTY Brand Identity 标志与应用系统是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计BTY Brand Identity 标志与应用系统将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。BTY Brand Identity 标志与应用系统出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.

This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
尺寸与包装: A brand identity built using black as the main colour, supported by bright, vivid colours that stand out in an industry full of muted colours
标签: logo, brand identity, logomark, symbol, graphics, layout
生产技术: Over 300 sketches done in pencil first. Further refinement in electronic media until desired geometry was achieved.
设计挑战: We had a clear vision that we needed the brand identity to represent that perfect marriage between technology and the people leading it. We knew the sail racing world was the greatest source of inspiration as radical changes have taken place in sail design.
研究: In growing cities worldwide, BTY’s award-winning independent professional services push the built environment forward through viable projects that provide the foundation for thriving and sustainable communities by focusing on:

The Future. With the exponential revolution that computing power and artificial intelligence are bringing to our lives, we need to ensure that all decisions shaping the communities of the future are rooted in:

Real Intelligence. BTY takes a stand against artificial intelligence by understanding that it is a tool and not the end game. The critical decisions shaping humanity’s future will have to come from:

Human Capital. BTY believes in people that act locally yet think globally. People that are hungry to make the world a better place and have the drive and intelligence to do so. BTY believes that its role in shaping the communities of the future is to serve as a:

Catalyst. BTY understands its purpose to be an agent of progress and innovation by providing real intelligence to transform the built environment for people, the planet, and collective prosperity.
灵感: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.
This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
项目周期: On going project. New brand identity launched in January. A few different brand touchpoint are still under development.
For example, the revised website is not complete yet. This brand identity is being rolled out across four continents.
操作流程: By being designed in black and white the logo can be implemented in a different set of substrates and colours that are appropriate not just to all cultures, but it also becomes easy to reproduce everywhere regardless of any technical restrictions by printers in each location.
团队成员: Gonzalo Alatorre, Creative Director
Yvone Hsu, Designer
Ben Regan, Designer
Katie Date, Designer