设计师 Alice Zong 的作品 Big Dream 视觉设计荣获了极具声望的 2023 A' Design Award 银奖，竞赛类别为平面、插画与视觉传达设计。

银平面· 2023

Big Dream 视觉设计

设计师： Alice Zong

客户: Alice Zong Design

平面类别A' Design Award 银奖获奖者

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关于 Big Dream 视觉设计

这一视觉设计融合了传统与现代风格，捕捉了中国古典艺术的精髓，向亚太裔美国人传统月致敬。细致入微的笔触展示了这种艺术形式的美丽和深度。该研究展现了中国书法的复杂性和文化意义之间的平衡，凸显了其与亚洲文化的相关性。设计语言是永恒的，融合艺术和设计，连接过去的美丽，同时开辟通向未来的道路，庆祝亚太裔美国文化。

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关于A' Design Award 银奖

Big Dream 视觉设计是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Big Dream 视觉设计将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Big Dream 视觉设计是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: This project is distinguished by its focus on Chinese calligraphy and its cultural significance to Asian Pacific American heritage. It blends traditional and modern styles, showcasing the beauty and richness of the art form through nuanced brushstrokes. The fusion of traditional and modern styles creates a timeless and relevant design language, where art and design merge to create a visual language that transcends boundaries and connects us to the beauty of the past while forging a path towards the future. This study exhibits a fine balance of sophistication and cultural richness that is synonymous with Chinese calligraphy, highlighting the art form's cultural importance and relevance to Asian Pacific American heritage.
尺寸与包装: Width 10-inch x Height 10-inch visual design
标签: Visual design, Digital design, Graphic design, Typography, Color, Chinese Elements
生产技术: In the spirit of Asian Pacific American Heritage Month, the designer conducted research on traditional Chinese elements and utilized innovative technologies to create a stunning design. Using Adobe Illustrator, digital Kanji strokes were translated and written, while Adobe Photoshop and Adobe Lightroom CC were used to create a layout and combine the Kanji strokes of Big Dream with photography backgrounds. The result is a beautiful blend of traditional and modern techniques that celebrate the cultural significance of Chinese calligraphy and its relevance to Asian Pacific American heritage.
设计挑战: This project balanced traditional Chinese calligraphy with modern design, honoring the significance of Asian Pacific American Heritage Month. Extensive research, including traveling to China and consulting with calligraphers, fully understood the art form's cultural significance. The stunning poster design seamlessly blends tradition and modernity, showcasing the timeless beauty of Chinese calligraphy while embracing contemporary design. It highlights the rich cultural heritage of Asian Pacific Americans and the importance of celebrating their contributions to art and design.
研究: The research traced the roots of Chinese calligraphy, exploring the Kanji symbol for "Big Dream." Learning from master calligraphers in China, I gained a deeper appreciation for the beauty and complexity of this art form, capturing its essence in my designs. This journey celebrates Asian American Heritage Month, my culture, and heritage, and highlights the importance of our dreams for our future.
灵感: This visual design draws inspiration from Chinese calligraphy, creating a unique and exquisite aesthetic that honors the richness of the Asian culture. The Kanji symbol for "Dream" represents the endless possibilities in the environment, striking a balance of sophistication and cultural richness synonymous with Chinese calligraphy. Each brush stroke captures the essence of traditional Chinese art, reflecting a deep appreciation for cultural heritage. The design language is timeless and relevant, merging art and design to connect us to the beauty of the past while forging a path towards the future, in celebration of the richness of Asian Pacific American culture.
项目周期: The project was started in Nov 2021 in the U.S. and finished in March 2023
操作流程: This experimental visual layout was created with a focus on design concepts and a deep appreciation for cultural heritage, in honor of Asian Pacific American Heritage Month. The translated calligraphy art Chinese Kanji strokes of Big Dream were incorporated into Photoshop to create a distinctive and delicate impressionistic style that reflects the exquisite elegance and rich cultural heritage of China. This unique style is intended to be utilized across all visual materials and communications for the brand, connecting with audiences and forging a path towards the future while honoring the past.
专利: Alice Zong
团队成员: Alice Zong
图片版权: Image #1: Designer/Creator Alice Xi Zong, Variations, 2023
Optional Image #1: Designer/Creator Alice Xi Zong, Variations, 2023
Optional Image #2: Designer/Creator Alice Xi Zong, Variations, 2023
Optional Image #3: Designer/Creator Alice Xi Zong, Variations, 2023
Optional Image #4: Designer/Creator Alice Xi Zong, Variations, 2023