设计师 Alice Xi Zong 的作品 Kanji Posters 海报荣获了极具声望的 2022 A' Design Award 银奖，竞赛类别为平面、插画与视觉传达设计。

银平面· 2022

Kanji Posters 海报

设计师： Alice Xi Zong

客户: Alice Zong Design

平面类别A' Design Award 银奖获奖者

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关于 Kanji Posters 海报

汉字的形状和笔画代表了周围环境的初始状态和无限存在。受到中国书法笔触、语境观念、风格交融、文化关注的启发，笔画所赋予的形体之间的包容心态，展现出中国书法的精致优雅和华丽的文化意蕴。每张海报都是中国传统元素的结合，将所有的灵感汇聚在一起，创造出独特、细腻的中国印象派风格。

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关于A' Design Award 银奖

Kanji Posters 海报是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Kanji Posters 海报将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Kanji Posters 海报是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: The Kanji strokes represent an initial state and an infinite existence of our surroundings. Inspired by Chinese Calligraphy strokes, the study of contextual ideas, blend of styles, and cultural attention. This exploration shows exquisite elegance and luxuriant cultural implications of Chinese calligraphy.
尺寸与包装: Width 10-inch x Height 10-inch posters
标签: Typography, Poster Design, Illustration, Graphic design, Chinese Elements
生产技术: After researching for the traditional Chinese elements, the designer translated and wrote the digital Kanji strokes in Adobe Illustrator, then created the layout which combine the Kanji strokes with the photography backgrounds in Adobe Photoshop & Adobe Lightroom CC.
设计挑战: The challenge of this project is to keep the authenticity of the traditional Chinese calligraphy, Kanji strokes, and the visually pleasing modern design layout composition. To have a better understanding of the balance of both traditional & modern visual styles, the designer interviewed most of the calligraphers, collected their opinions and suggestions after several draft options, and finally came up with the best solution that could blend both styles well and show in the poster design.
研究: The research included traveling back to China and visiting multiple cities, people & their families, learning about the authentic traditional Chinese Calligraphy and Kanji strokes.
灵感: Inspired by Chinese Calligraphy strokes, the study of contextual ideas, blend of styles, and cultural attention. This exploration shows exquisite elegance and luxuriant cultural implications of Chinese calligraphy.
项目周期: The project was started in Nov 2021 in the U.S. and finished in Feb 2022.
操作流程: With the design concepts in mind, and with the translated calligraphy art Kanji strokes in photoshop, an experimental poster layout composition set started to developed, where each poster is made out of the combination of the traditional Chinese element, bringing all the inspirations together and creating a unique, delicate Chinese style of impressionistic, which shows exquisite elegance and luxuriant cultural implication of China to be applied throughout the entire brand visual materials and communication.
专利: Alice Xi Zong
团队成员: Alice Xi Zong
图片版权: Image #1: Designer/Creator Alice Xi Zong, Variations, 2022
Optional Image #1: Designer/Creator Alice Xi Zong, Variations, 2022
Optional Image #2: Designer/Creator Alice Xi Zong, Variations, 2022
Optional Image #3: Designer/Creator Alice Xi Zong, Variations, 2022
Optional Image #4: Designer/Creator Alice Xi Zong, Variations, 2022