设计师 Squared 的作品 Joy of Playing 品牌识别系统荣获了极具声望的 2022 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2022

Joy of Playing 品牌识别系统

设计师： Squared

客户: Balin

平面类别A' Design Award 铜奖获奖者

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已验证的获奖者

验证 #140424 的获奖状态

立即发现在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Joy of Playing 品牌识别系统

《玩趣》是为儿童玩具公司Balin打造的品牌识别系统。该识别系统涵盖标志、品牌视觉资产、包装以及玩具与角色形象的色彩与造型。视觉语言以极简主义为基调,运用简洁的形状、精简的色彩体系与水彩插画。每一个玩具角色都拥有各自的名字与故事,帮助孩子建立情感联结。选用的材料包括木材、胶合板、纸张、有机棉以及水性与植物基涂料。

荣誉认可

关于A' Design Award 铜奖

Joy of Playing 品牌识别系统是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Joy of Playing 品牌识别系统将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Joy of Playing 品牌识别系统出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Balin is a brand offering beautifully crafted toys that educate, inspire and delight.

We developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then we brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children.
标签: branding, brandidentity, visualcommunication, graphicdesign, kids, empathy, emotionalconnection, illustration, craft, design
生产技术: All materials, as well as for the toys production, as well as for the branding and packaging used are selected from the highest quality sustainable, harmless and recyclable. Wood, plywood, harmless water and plant based paints, paper, organic cotton.
设计挑战: The hardest to achieve was the balance between minimalism, plain shapes, a reduced color scheme and at the same time giving a positive, child appealing look and cuteness of the products and identity.
研究: The research we performed was not that much design based, but we explored some topics that are related to the brand purpose: Active Play and its physical, cognitive and emotional benefits on children; Social Awareness and how to foster knowledge about environmental issues through play experience, Emotional Intelligence and the importance of social and emotional skills that children of today lack.
灵感: Balin is a brand with purpose.

Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience.

They needed an identity, look and feel coherent with their brand purpose, values and beliefs. That is why we developed an authentic, positive and fun visual language based on minimalistic aesthetics and topped with heartmelting aquarelle illustrations.
项目周期: The process of creating the whole visual style of product and visual communication was long and exhaustive, starting from mid 2020 and finished somewhere late 2021.
操作流程: All toy characters have a name and story behind, helping to build an emotional connection with children. They are further brought to life in a series of charming aquarelle illustrations.
团队成员: Creative Director - Yana Okoliyska