设计师 Liying Wang 的作品 Designthinkers 会议视觉物料荣获了极具声望的 2023 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2023

Designthinkers 会议视觉物料

设计师： Liying Wang

客户: Academy of Art University

平面类别A' Design Award 铜奖获奖者

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设计作品

关于 Designthinkers 会议视觉物料

本设计旨在打造与年度主题相契合的精致会议视觉物料。设计领域往往宛如迷宫，设计师在其中穿行于错综复杂的路径，会遭遇错误的方向、意料之外的终点以及未知的疆域。王丽英试图以迷宫作为象征符号来表现设计旅程的复杂性。通过这一手法，将纷繁复杂的设计与创作过程加以视觉化呈现，旨在引发观众的情感共鸣。

荣誉认可

关于A' Design Award 铜奖

Designthinkers 会议视觉物料是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Designthinkers 会议视觉物料将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Designthinkers 会议视觉物料出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Design the conference materials for an existing conference. Create a sophisticated visual concept that matches the feel of the theme of the year. The goal is to demonstrate the ability to integrate conceptual ideas and visual design skills.
尺寸与包装: Poster: 18 in x 24 in, Program: 13 in x 19 in
标签: Conference Materials, Visual Communication, Poster, Program, Website, conference signage
生产技术: Adobe Photoshop, Adobe Illustrator, Adobe InDesign
设计挑战: How can creating a novel visual system for the conference cater to the needs and interests of the majority of attendees, while simultaneously aiding the organization in increasing attendance and achieving its mission of enhancing awareness of visual communication? Additionally, how can the process of design and creativity be visually depicted to evoke comparable emotions and responses from the intended audience? I keep asking myself those questions and thinking about what symbol or element can build connections and evoke the audience's similar feelings.
研究: Designthinkers is an annual conference with a mission to gather diverse perspectives to explore the process of design and creativity. The theme for 2018 is Speak The Truth. The whole design process is like an unknown journey, like a maze. We don't know what will happen at the next intersection. Designers like those little magenta dots, going on the road of our own choice.
灵感: Design is like a maze, with unpredictable twists and turns, where each decision can make or break a project. To capture this, I created a visual representation of the design process as a maze, symbolizing the confusion and challenges designers face, with every decision leading to a different outcome. It encourages pushing boundaries and finding innovative solutions while celebrating the creative process and its rewarding challenges. The design guides us through the maze, highlighting the endless possibilities that come with our work.
项目周期: The project started in September 2018 and finished in December 2018 in San Francisco.
操作流程: Various deliverables were developed for the conference, including a promotion poster, program, website, application, name badge, and conference signage.
图片版权: Image #1: Creator Liying Wang
Image #2: Creator Liying Wang
Image #3: Creator Liying Wang
Image #4: Creator Liying Wang
Image #5: Creator Liying Wang