Flycat 飞猫品牌标识

设计师： Wei Sun

客户: DOTONE Brand Design

平面类别A' Design Award 铁奖获奖者

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已验证的获奖者

验证 #143892 的获奖状态

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设计作品

关于 Flycat 飞猫品牌标识

FLY CAT是一个专注于口腔医疗技术的品牌。全新的品牌升级将打破原有的刻板印象，突破对未来的想象。新标志以简洁明朗的线条呈现现代科技感，以多元化的延伸形式重建品牌视觉系统，重塑品牌活力。通过打造品牌IP，有效建立品牌联想和品牌认知，赋予品牌人性化，提升品牌核心竞争力。

荣誉认可

关于A' Design Award 铁奖

Flycat 飞猫品牌标识是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Flycat 飞猫品牌标识将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Flycat 飞猫品牌标识因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: Flycat is a brand focusing on oral medical technology. It leads the development with innovation, and does not restrict the imagination of the future in the current form. It is hoped that the new brand upgrade can break the stereotype, reconstruct the brand visual system and reshape the brand in a variety of extended forms. vitality.Through the creation of brand IP, the brand image is strengthened and the brand value is conveyed.
尺寸与包装: The actual production size of the brand LOGO is the minimum width of 5cm x height of 0.6cm, and the specifications are set in equal proportions in specific materials, which is convenient for customers to use and extend to actual production.
标签: Brand Design, Logo Design, Vi Design, Medical Technology, Brand Ip Design
生产技术: Simple, clear and powerful logos can bring good memory points and facilitate communication. The brand IP image uses gradient metal shell and transparent material to enhance the sense of modern technology.
设计挑战: The brand logo creates a sense of hierarchy and individuality, and creates brand differentiation. After repeated scrutiny and attempts, it has a more modern aesthetic in temperament. The brand IP carrier that extends from the brand name, the cat, how to combine the technological elements to become the unique spokesperson of the brand, and establishing the exclusive DNA of the brand is a difficult problem.
研究: With the changing trend of the Internet era, dental medical technology brands need to establish a highly topical and friendly IP image. As a communication medium between the brand and consumer groups, it can carry various forms of changes and continue to output content for the brand. Endow the product with social attributes and brand exclusivity at the same time.
灵感: The "F" is strengthened and extracted as the super identification symbol of the brand, and the forward rhythm reflects the enterprising spirit of the enterprise; the overall sense of hierarchy is created, and the brand characteristics are emphasized. The design uses the aesthetic philosophy of "Road to Simplicity" to create clear and powerful symbolic characteristics, present a sense of modern technology, and endow the identification symbols with multiple possibilities and ductility.
项目周期: The project started in July 2021 in Shenzhen and finished in January 2022 in Shenzhen.
操作流程: The brand logo uses "F" as the identification symbol and auxiliary element, which can be applied to various forms of applications such as posters, office supplies, and products; the brand IP image is a derivative based on the brand, which can be applied to the communication and application of different media, and can be used for Multi-field, multi-dimensional and multi-form creative extension enhances the core competitiveness of the brand.
专利: All copyrights DOTONE Brand Design,2021
图片版权: Image #1-#5：
Designer,Wei Sun,2021
Designer,Mingran Wu,2021
3D modeling renderer,Jiaying Zheng，2021