设计师 Yi Zhang 的作品 Eastern Seawall 标识导视系统荣获了极具声望的 2023 A' Design Award 银奖，竞赛类别为平面、插画与视觉传达设计。

银平面· 2023

Eastern Seawall 标识导视系统

设计师： Yi Zhang

客户: Water Authority of Shenzhen Municipality

平面类别A' Design Award 银奖获奖者

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验证 #147329 的获奖状态

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设计作品

关于 Eastern Seawall 标识导视系统

《东部海堤》是为中国深圳大鹏半岛滨海栈道打造的一套标识导视系统。沿32公里海岸线分布的六个独立区段,由统一的视觉语言串联为整体。标识牌、区位图与生态科普介绍沿道路及各入口设置,以潮汐流动形态演绎的箭头提供清晰的方向指引。牌体采用防腐菠萝格硬木,内置钢制交叉支撑骨架;模块化构造可在海堤、台阶、坡地与礁石等多种场地灵活拼装,并在高盐高湿的气候环境中有效降低风荷载。

荣誉认可

关于A' Design Award 银奖

Eastern Seawall 标识导视系统是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Eastern Seawall 标识导视系统将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Eastern Seawall 标识导视系统是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: This project was to connect 6 areas visually by unified signage systems, creating unique experience for visitors to enjoy native features and vitality.
While avoiding intrusive design, we took "reading on the way" as main design concept. It provides visitors with fresh, interesting and complete experience to read information, such as signboards, site maps and ecology introductions for roads and entrances. Modular structures were adopted to meet the needs of different venues.
尺寸与包装: 2800mmx130mmx130mm Anti-corrosion Merbau Hardwood
10mm Steel Skeleton of Cross Bracing
标签: Signage, environment，seawall reconstruction，experiential graphic，Coastal，public space
生产技术: Along the 32km shoreline of Dapeng Peninsula in six disconnected parts, is dotted with boards in compact structures. The installation is easy and fast due to stage construction and long cycle. The coastal conditions bring challenges such as typhoon, high salt and high humidity. The boards can reduce wind loads and combine with permanent poles, avoiding looseness and corrosion of regular metal fasteners, easy for maintenance.
设计挑战: The unified signage systems are built instead of the existed disordered ones to meet low maintenance demands for each section, and the demands for coastal economic production, also for the tourists. They’re designed by modular structures, making sign boards available with various forms but unified modules. Flexible sign-board assembling is achieved to meet the needs of different venues.
研究: Mountain-seaside Promenade was an existed narrow road connecting villages and peninsula end. Without guardrails and roadside furniture, the road was nearly untraversed. By chance, it became a nice area for ocean protection.
The interesting and changing ground graphics by coating process are designed to attract people to interact with this nice area during their visit on the magnificentpromenade.
灵感: Located in the east of Shenzhen, Dapeng Peninsula is famous for its mountains and seas. Local fishing villages and long coastline attract a large number of tourists. The design endowed the existed seawall with ideal tourist function.
Linear coastline space connects villages, roads, destinations and activity spaces in the entire region. It becomes a new type of experience-oriented tourist site.
项目周期: Sept 22, 2022 Dapeng District, Shenzhen,Guangdong, China
操作流程: Located on a long narrow site, light and graceful boards can adapt to various venues of seawalls, steps, slopes and even reefs. The vivid tidal flow shaped arrows are adopted for clear guidance at the linear destinations.
团队成员: Zhang Yi（creative director）
Wen Yuehua（project manager）
Yan Meiying（designer）
Wu Siying（designer）